Qualitative Cation Tests Essay

Lab Report Assistant This document is not meant to be a substitute for a formal laboratory report. The Lab Report Assistant is simply a summary of the experiment’s questions, diagrams if needed, and data tables that should be addressed in a formal lab report. The intent is to facilitate students’ writing of lab reports by providing this information in an editable file which can be sent to an instructor. Observations Questions A. Write net ionic equations for all reactions that produce a precipitate. Ag+(aq.) + Cl-(aq.) —-ïÆ'   AgCl (s) 2 Ag+(aq.)+ 2OH- —ïÆ'   Ag2O (s) + H2O(l) 2 Ag+(aq.)+2NH3+ H2O(l) —ïÆ'   Ag2O (s)+ 2NH4+ (aq.) Pb2+(aq.)+2Cl- (aq.) —-ïÆ'   PbCl2(s) Pb2+(aq.)+2OH-(aq.) —-ïÆ'  Pb(OH)2 (s) Pb2+(aq.)+ 2NH3(aq.)+ H2O(l) —ïÆ'   Pb(OH)2 (s)+ 2NH4+ (aq.) Cu2+(aq.) +2OH-(aq.) —-ïÆ'   Cu(OH)2 (s) 2Cu2+(aq.)+SO42- (aq.) +2NH3(aq.)+2 H2O(l) —–ïÆ'   Cu(OH)2.CuSO4(s) +2NH4+ (aq.) Zn2+ (aq.)+ 2OH- (aq.) —-ïÆ'   Zn(OH)2 (s) Zn2+ (aq.)+2NH3(aq.)+ H2O(l) —ïÆ'   Ag2O (s)+ 2NH4+ (aq.) Fe3+ (aq.)+ 3OH- (aq.) —-ïÆ'   Fe(OH)3(s) Fe3+ (aq.)+ 3NH3(aq.)+ 3H2O(l) —ïÆ'   Fe(OH)3(s)+ 3NH4+ (aq.) Pb2+(aq.)+ CrO42-(aq.) PbCrO4(s) 2Cu2+(aq.)+[Fe(CN)6]4- (aq.) —–ïÆ'  Cu2[Fe(CN)6] (s) Zn2+(aq.) + S2-(aq) —–ïÆ'   ZnS(s) 4Fe3+ (aq.)+3[Fe(CN)6]4- (aq.) —-ïÆ'  Fe4[Fe(CN)6]3 (s) Ca2+(aq) + ( COO)22-(aq) —–ïÆ'   Ca(COO)2 (s) B. Identify the cations that precipitate with hydrochloric acid and dissolve in the presence of ammonia. Ag+ C. Identify the cations that precipitate with hydrochloric acid and do not redissolve in the presence of ammonia. Pb2+ D. Identify the cations that precipitate upon addition of two or three drops of sodium hydroxide but redissolve upon addition of excess sodium hydroxide. Pb2+,Zn2+ E. Identify the cations that precipitate upon addition of two or three drops of sodium hydroxide and are not affected by additional sodium hydroxide. Ag+,Cu2+,Fe3+ F.Identify the cations that precipitate upon addition of two or three drops of aqueous ammonia but redissolve upon addition of excess aqueous ammonia. Ag+,Cu2+,Zn2+ G. Identify the cations that precipitate upon addition of two or three drops of aqueous ammonia and are not affected additional aqueous ammonia. Pb2+,Fe3+ H. What simple test would distinguish Ag+ and Cu2+ ? Upon addition of two or three drops of aqueous ammonia, Ag+ produces brown ppt, which is soluble in the excess reagent, resulting in clear, colorless solution. Upon addition of two or three drops of aqueous ammonia, Cu2+ produces blue ppt, which is soluble in the excess reagent but produces dark blue solution.

Promote Professional Development Essay

It is important to continually strive to improve our knowledge and the way we practice, this can be applied to personal or professional goals. Developing our potential, will enhance our work role and promote our talents. It enhances our lives and contributes to achieving our dreams and aspirations Continued professional development is important, and it’s not just about attending training courses. It about promoting a culture for learning, with work based learning at the centre of this. In order to meet the needs of its service users. This enables staff to keep up-to-date with current legislation, care standards it expands their knowledge, and helps the meet their full potential, it promotes a culture of lifelong learning It enables them to carry out their work roles as per their job role/ description in a safe and competent manner. It keeps staff motivated, and feels valued. The GSCC code of practice states that all social care employers must provide training to enable staff to develop their skills and knowledge. CPD helps to raise standards of care, which is very important to comply with current standards and legislation and also meet the needs and aspirations of the users of the service and for employers have a competent workforce. CPD benefits the employer, the employee and the services users that they support, better knowledge leads to better practice, to deliver a high quality service, that is accountable To promote professional development, we also need to look at the potential barriers that can occur, when trying to promote staff development/ implement change. These can be things such as lack of understanding of why we need to change or develop. It can emotional barriers that staff fear the activity, or fear being judged, age can also be a barrier, staff think that they are getting older and don’t wish to develop further/coming to the end of their working life. †¢Financial barriers/ budget restraints can be barriers, so looking at other way we can deliver training or aid development is needed such a sourcing training that is free of charge is one possible way to overcome this barrier. †¢Training being in another country/ distance/ time, this is a problem for our schemes in England, other problems faced is having enough staff requiring the same training here in England to justify the trainer flying over hear. A possible way that this can be overcome, could be maybe training more staff over here that can deliver certain training, and become training champions, working together so that all our staff training is due at the same time, would then make it more cost effective to have trainers over from Ireland. †¢Parental responsibilities/ single parents/ child care/ work life balance. Working around a young child can be a juggling act. In order to support parents, we should give as much notice as possible to enable them to find child care. Be flexible in our approach, offer flexible working and offer advice and understanding of their difficulties. †¢Staffing levels/ lack of cover, being short staffed and then having other staff on training can cause stress and strain on the service. One way to possibly combat this is staggering training days, and getting in relief staff if budgets allow. †¢Intellectual barriers/ over confident/ don’t feel they need to be trained, I think that in this situation it needs to be discussed during supervision/ appraisals, assessments and feedback. Identifying area’s that are lacking, discussing the benefits of CPD, how it will enhance their role and job satisfaction/ better understanding of their role and responsibilities. The importance of continually keeping skills and knowledge up to date to meet current standards, and to be able to practice. Offer ongoing encouragement. †¢Lack of encouragement from management. If staff feels that they are not being supported or encouraged they need to bring this up at supervision/ annual appraisals. Identify what they need and speak openly with their manager, as supervision should be a two way process, ask their manager for a supervision contract and agree goals and aim for the future. If the manager continues to fail to provide encouragement staff or development opportunities then staff should put in a grievance. There are many sources and systems of support to promote CPD and supervision, being the one that is used most of all. Mentoring to new staff can provide a great source of support; Mentors can pass on their experience and knowledge to the mentee. They can provide guidance and support to aid mentee’s learning, and development. They offer advice and provide feedback about skills and knowledge of the mentee. They can support the mentee to evaluate and develop their new role, provide practical help and guidance. They aid the mentee to learn, and identify areas for improvement. Another source is coaching, this is more a 1-1 process, designed to develop management and leaderships skills/ potential, such as with team Leaders and their managers. I have found my own manager’s coaching, has been really helpful. In identifying my goals and what I need to do in order to develop. They can offer advice, provide useful hints on how to manage the team, promote change and how to deal with challenging behaviour from other staff members, and how to manage the team to accept changes within the workplace. Help to identify career goals, and plan what skills are needed for progression, build confidence Other sources are annual appraisals, this looks at plans for future development, sets goals and targets, with a time scale and how it will be achieved. Reading company policies and procedures, helps to enhance knowledge and keep up to date, reading journals on care, subscribing to magazines within your profession/ reports/ television/ listening to the news on incidents that have happened is another good source of information. E Learning is an easy way to learn online, attending staff meetings, listening to your peers, in house training courses, DVD presentations, local free training, such as CAB, local DAT, recognised bodies websites, CQC, GSCC, HCPC Working in partnership with other organisations. Sharing training opportunities. The local safeguarding board offer free training. It’s important to discuss with your manager, your needs and they will also be able to provide you with other sources of information that can build on your strengths and address weaknesses. Budgets and time retrains have to be considered when looking at desirable training for staff, but essential training needs to be continually kept up to date. As this is the back bone of our service and what we provide. Things such as health and safety, safeguarding moving and handling is all mandatory training that needs to be renewed and continually kept up to date. Failure to have this training and up to date and in place could lead the company open to litigation, and not being compliant with current standards We also need to be continually aware of any changes that have taken place in care standards and make sure we are up to date with these. These could be changes in government policy or new initiatives. We must prioritise what is essential and what is desirable, and balance against less important activities. When looking at desirable training we have to balance the needs of the service, and the needs of the service users. Will the team benefit from this training, can we just send one member of staff and they feed back the information to the rest of the team. We need to look at the staff members job description, what do they training they need in order to perform their job to the best of their abilities. We need to identify gaps in training where improvements can be made. Identify staff strengths so that their knowledge can be shared with others Other factors could be using other methods of training such as E Learning, books and policies that staff can read and update their own knowledge, look at what is in their job description, what they need to do and what training will help them achieve that.

Why I’M Proud to Be an American

America the Great I am proud to live in America, the land of the free, home of the brave. We have the freedom to vote, practice the religion of our choice, speak freely, and freely share our thoughts or ideas throught the press. I also love how we are such a diverse nation. There are several reasons why I believe America is a great country to live in. If you are an American citezen over eighteen, you have the right to vote. I think it is important to allow citezens to vote because it allows them to have a say in our goverment, whether you're rich, poor, different cultures, or religions. Our voting rights are a given as an American citezen. Our citezens voting influences laws, leaders, and other important matters. The freedoms our soldiers have fought for, including voting, are still just as important today as it was many years ago. These rights serve as a very important matter in our country, and every citezen should be grateful for having them. We have the right to speak freely and say anything we want without getting punished. We can express our selves everyday and be proud. Another way we can express our individualism is throught the press. We can speak up about the truth, through speach and press. Another reason I am proud of my country is because of diversity of culture, opinion, and race. The United States of America is sometimes considered the ‘melting pot' of the world. It has that nickname because a variety of people from all over the world have come to America to have equality. America has equality because people with different cultures, opinions,style, race, and many more, are not judged unfairly or treated differentally from other people. The past moves the future. I am proud of what has happened in the past, what's happening now, and what will happen in our country's future. Why I’M Proud to Be an American America the Great I am proud to live in America, the land of the free, home of the brave. We have the freedom to vote, practice the religion of our choice, speak freely, and freely share our thoughts or ideas throught the press. I also love how we are such a diverse nation. There are several reasons why I believe America is a great country to live in. If you are an American citezen over eighteen, you have the right to vote. I think it is important to allow citezens to vote because it allows them to have a say in our goverment, whether you're rich, poor, different cultures, or religions. Our voting rights are a given as an American citezen. Our citezens voting influences laws, leaders, and other important matters. The freedoms our soldiers have fought for, including voting, are still just as important today as it was many years ago. These rights serve as a very important matter in our country, and every citezen should be grateful for having them. We have the right to speak freely and say anything we want without getting punished. We can express our selves everyday and be proud. Another way we can express our individualism is throught the press. We can speak up about the truth, through speach and press. Another reason I am proud of my country is because of diversity of culture, opinion, and race. The United States of America is sometimes considered the ‘melting pot' of the world. It has that nickname because a variety of people from all over the world have come to America to have equality. America has equality because people with different cultures, opinions,style, race, and many more, are not judged unfairly or treated differentally from other people. The past moves the future. I am proud of what has happened in the past, what's happening now, and what will happen in our country's future.

Globalization Enhances the Influence of the Multinational Corporations Essay

Globalization Enhances the Influence of the Multinational Corporations - Essay Example Globalization is detrimental to the health of the residents, culture and environmental safety of the developing countries. Moreover, a greater opportunity for economic exploitation is provided to the multinational corporations by the process of globalization. The third or developing world is exploited by these entities to a major extent. The preference for undeveloped regions is due to the fact that environmental and other laws can be circumvented easily (Smith and Doyle).   Another, benefit that the developed world enjoys in such regions is that it can impose its culture, lifestyle and other characteristics of its society.  In addition, the environment of a third world country where a multinational corporation commences operations undergoes significant damage. However, such damage is ignored by these countries, because of the substantial wealth that flows into the country. Globalization induces the multinational corporations to foray into nation after nation of the third world. These initiatives are prompted by the search for cheap labor and resources. In addition, to exploiting the resources and manpower of these countries, the multinationals interfere and influence the policies of the country   (Smith and Doyle). Thus, a congenial atmosphere for exploitation by these corporations is ensured.It should be clearly borne in mind that the power of the multinational corporations is ubiquitous, and they wield vast influence over the international bodies, such as the World Bank, International Monetary Fund and the European Union.

Critical Issues Module 1 Paper Coursework Example | Topics and Well Written Essays - 750 words

Critical Issues Module 1 Paper - Coursework Example Jim Hill understood aspects of the merger between the two companies. It required an intervention for each company to realize that working together was best for the growth of both companies. As a leader and a manager, Jim experienced resentment from the other company as the Boston based company handled the marketing. Indifferences between the modes of operation caused a drift in the profits hence hindering the growth of the two companies. While the Boston based company was interested in maintaining the merger, Jill knew that it would hinder the progress and growth of Vanguard (Atrill & Mclaney, 2010). Jim exemplifies some of the aspects of the active board member through holding a meeting with the aim of discussing the future of the company. He uses the interest of the members to gain a common ground of understanding on the success of the company. The investment company needed an increase in the health of the company through improving their financial statements. Hill knew that the siz e of the business and its complexity would produce complex financial statements. This was the case for Vanguard as it had subsidiaries in oversea companies (Firstenberg, 2009). The merger of two or more companies pros and cons which lie mainly in operations. A financial investment company like Vanguard plays a key role in ensuring its customers are satisfied. Merging the company comes with taking the time to make decisions on operations of the organization. The process of decision-making requires the consent of both companies. This is time consuming if the decision needs a fast approval. Jill required the presence of Bogle to make a decision on the company’s operational structures. It took him time before he could resolve an issue concerning the operation of the company (Firstenberg, 2009). Merging may turn to be a disadvantage when it comes to the share of profits and losses.

Impact Of 14-19 Reform on SEN Students Essay Example | Topics and Well Written Essays - 1750 words

Impact Of 14-19 Reform on SEN Students - Essay Example As the report stresses in the last four years, there have been significant changes. It has become a normal part of life in schools in this country that some young people are studying and achieving recognised qualifications in vocational subjects before 16. New GCSEs in vocational subjects have been launched and the first group of young people have just succeeded in obtaining their qualifications. The Increased Flexibility Programme has given around 90,000 young people the opportunity to spend some time learning subjects in colleges which cannot easily be offered in schools. And from September 2004, for the first time, 14 year olds are pursuing Young Apprenticeships, giving them the chance to combine school studies with learning alongside skilled workers. Work-related learning is now a statutore requirement and the entitlement to enterprise education will be in place by September 2005. This discussion explores that in some parts of the country, designated as 14-19 pathfinder areas, the process has gone even further. Schools and colleges have worked with local authorities and the Learning and Skills Council (LSC) to offer young people a range of options which goes beyond what any one institution can provide and which is succeeding in attracting many more young people to learning. In other places, new sixth forms and colleges are being opened, boosting participation and choice.

Scenario analysis Assignment Example | Topics and Well Written Essays - 1000 words

Scenario analysis - Assignment Example pic for organizational research in order for identifying how a firm’s social cultural and technological trends can add to its competitive advantages. Regardless of its US origin, one-third of ‘OXnians’ belong to other countries; and many of them, in addition to English speak Russian, Greek, Mandarin, and other regional languages. Obviously, the diverse workforce has turned to be one of the important competitive advantages of the company as it reduces OXO’s divergence risks in international market. Universal design philosophy is the core of OXO’s business concept for which the company has been globally recognized by reputed business schools and universities as an excellent business model. Most of the products of OXO reflect its genuine concern to consumers’ requirements as it introduces viable solutions to problems associated with handling every day devices. The way it distributes products also has a social manner as it utilizes a wide range of retailer network and online stores across the globe. According to the changing business environment and new trends, OXO has initiated partnership with othe r business groups. For instance, since 2004 the company has been operating as a subsidiary of Helen of Troy Limited. Another significant partnership is with UCB with intent to develop syringe and packaging components that would meet the challenges of rheumatoid arthritis patients by providing them with devices to enable self-administrating medicine. OXO uses the most modern technology for its ease running. Their technological efficacy can be seen mainly in the area of customer services. They have a well developed customer service system that ensures the ‘security, integrity, and confidentiality’ of customer information. When the details of credit card are transmitted online by customer for purchase payment deals, ‘OXO uses industry standard security measures called SSL (Secure Socket Layer Concryption)’. When a person visits their website for the

FINANCIAL MARKET AND PRODUCT RISK Essay Example | Topics and Well Written Essays - 1000 words

FINANCIAL MARKET AND PRODUCT RISK - Essay Example The two of the stylized financial asset pricing model is Capital Asset Pricing Model (CAPM) and Arbitrage Pricing theory (APT). The paper will be focusing on the critical evaluation of these two asset pricing models and will be analyzing the justification of its use with that of a fund manager in the United Kingdom. Let us begin our discussion with the notion of these two models before plunging into their critical evaluation. Mechanics of CAPM The capital asset pricing model (CAPM) developed by Sharp (1964), Linter (1965) and Mossin (1966) (Zhang & Wihlborg, 2004, p.1) assumes that stock returns are usually evolved from one factor model which represents the market portfolio of all the risky assets. The theory is structured on the notion that it is an aggregation of the Portfolio theory and some additional ones. In the CAPM model, the concept of risk free asset resulted in the derivation of Capital Market Line which is referred to as the new efficient frontier. The equation for the CA PM model can be stated as follows: is the required rate of return on a risky asset and it is a function of risk free rate and risk premium . The market risk premium is the difference between the return on the market and the risk free return. is crucial as it determines the sensitivity of the stock market to that of the market which shows by what amount the price of a stock will fluctuate in specific fluctuations to that of the stock market (Zubairi et al, 2011, p.441). But the critical point in the estimation of the CAPM. The model assumes that the return on a stock is dependent on whether the price of the stock follows the prices in the market as a whole. It is useful as it represents a statistical representation of the past risk. Although there is no certainty but a high probability will be attached to infer the statement that the companies which strong stock price history will also performs in the future. The critical point in the estimation of the CAPM is the difficulty of measu ring the true market portfolio (Donovan, 2007, p.3). The APT theory is a modified version of CAPM which is discussed in the following segment. Mechanics of APT Developed by Ross (1976) APT states that a large number of sources for risk are present in the economy which cannot be eliminated by the process of diversification (Iqbal & Haider, 2005, p. 121). The risks are thought to be of the factors like inflation, output fluctuations, fiscal and monetary shocks. APT is modified than CAPM in the sense that it focuses on the measurement of a large number of Betas () than a single Beta which was calculated in CAPM model. The Betas are calculated by the estimation of the sensitivity of the return of the assets with respect to change in each factor. It possesses a linear relationship between the returns on risky assets and a small set of economy wide common factor. The equation is given as follows: Here, is the expected return of the ith stock. Fj represent the unobserved economic factors a nd bij represent the sensitivity of the security i to that of the economic factors j and ?I is the stochastic parameter known as the uncontrolled factor (Donovan, 2007, p.3). Now let us analyze which model a fund manager sitting in the UK will be adapting. Characteristics of the shares traded in the London Stock exchange The companies whose shares are traded in the London Stock Exchange vary largely where the smallest companies are valued

Prevention and Control of Diseases and Health Conditions Case Study

Prevention and Control of Diseases and Health Conditions - Case Study Example The prevalence of disease is a vital consideration in screening activities. In this context, it can be stated that as the prevalence increases, the predictive values are affected. However, the increased prevalence of cancer has low influence on sensitivity and specificity (Petticrew et. al., 2000). In conclusion, it can be stated that recognizing the epidemiology of transferrable diseases is vital for appropriate administration of medical care. The transferable diseases represent significant demand of screening tests which should be executed carefully in order to develop proper treatment. False screening not only results in increased anxiety, but can also give rise to delays in treatment or faults in the treatment program for patients (Fos & Fine, 2012). Malur, P. R., Desai, B. R., Anita, D., Geeta, D., Bhavana, S., & Pallav, G. (2009). Sequential screening with cytology and colposcopy in detection of cervical Neoplasia. South Asian Federation of Obstetrics and Gynecology, 1(3), 45-48. Petticrew, M. P., Sowden, A. J., Lister-Sharp, D., Wright, K. (2000). False-negative results in screening programmes: systematic review of impact and implications. Health Technology Assessment, 4(5),

Results and Discussion Essay Example | Topics and Well Written Essays - 2000 words

Results and Discussion - Essay Example After leaving the substance in the test solution for some time, it is weighted to measure the extent of loss in its weight. It is considered to be the effective method of testing the material’s characteristics. In this chapter, a graphical representation of corrosion testing is given. The corrosion testing was performed with the solution of Nacl with the quantity of 0.9%. Ocp vs time A Pictorial Representation of OCP verses Time with sliding and no-sliding depiction. On x and y-axis, allocation of time and potential mV is given. 4.2 Tribocorrosion The second phase of experiment involves testing the tribocorrosion properties of materials. In the process of potentiostatic measurement, an application of a potential that is constant is applied on the sample with the measurements taken within a period of time. A curve is obtained as a result of this electrochemical process. Here the results of the experiment have been presented in graphical form and in the form of profiles. It has been shown that the effect is of two types in which one consisted of sliding and the other with no sliding. When sliding is done with OCP, it causes damage in the passive film. However, on current, sliding has the effect of increasing it at a significant level. It is important to mention that tribocorrosion is considered to be an invaluable area of research which needs further investigation by various researchers in future. The figure describe the test 1 in a graphical form where time versus potential mV is plotted at x and y-axis. The potential is shown to be increasing slightly with the time till the end. It can be seen from the figure given above that OCP as depicted in blue remains constant throughout except at starting and a near end point at 8000 and reach 0.3. However, HE OCP as exhibited in red color reached at a higher point at 0.4 where other points are the same as OCP. The figure represents the testing of distill water in a graphical form. The graph shows distill water go ing at the point between 0.4 and 0.5 reaching at 7000. The water was shown to be increasing rapidly at the starting point and slightly decreased at the other points till end. The figure represents the test at -750mV with the comparison of HE at-750mV. It is clear from this graphical representation that at-750mV final point is 8000 with 0.5 at y-axis. However, HE at-750mV is at the point above 0.4 but lower than 0.5. In the figure given above, a comparison of at+ 500mV has been given with HE at +500mV in a graphical form. -500mV is at the point 0.3 ranging from 0 to 10000 x-axis. However, HE at+500mV is shown at the starting point of zero from where it started increasing. The rate of increase remained constant for a while with a great decrease at the point of 10000. In this figure the load effect has been seen in forward direction and the results show slightly varied levels of load. The graphs depicts that at the load 0.5 COF began to increase and gets stable with the passage of time . However, the other loads show the stable position of COF at various points. This figure is the representative of effect of load in forward direction and shows average COF to increase considerably with loads. However, it decreases after some time and in the end does not require dependency of a load. The graph represents the effect of load in reverse form in which

The Fact Statement of Alcoholism Essay Example for Free

The Fact Statement of Alcoholism Essay The above mentioned students were scheduled for grievance hearing together with their parents in the grievance office last October 19, 2012 at 2:00 PM. Mrs. Buenaflor our presiding chairman introduced the committee members. Mr. Bobiles started the questioning to Bai Rachma Carnain. When asked what kind of liquor did she bring and how many milliliters. Bai Rachma brought one can of San Miguel Lights. Mrs. Catubigan asked why she brought the liquor inside the school. She brought the liquor to show off and compete to other classmates. Mr. Bobiles asked why inside the school. Due to family problem (she kept silent for three minutes and cried). Furthermore, to catch attention and recognized by her father. Mrs. Catubigan asked that now she catch the attention of her father what was the result. She answered none. Mr. Bobiles asked if not reported by Tigno to your group, was she going to drink it. She answered yes, outside the school. Mrs. Buenaflor enlightened the students by giving advised. Now that they knew how much their parent loves them, cares and gave them attention. As a return, they must love themselves and not to misbehave. The father of Bai Rachma told the committee that he always teaches her a lesson and discipline every day. Mr. Bobiles follow up a question, what was his plan regarding his daughter. He wants to get his daughter to live with him, but Bai Rachma refused to live with his new family. The co-chairman proceeded to Rachel Devera. She narrates the incident accordingly. Bai Rachma told her group that she brought liquor. She volunteered to open it but Bai Rachma insisted to open the can to show to her friends that she’s an expert and drunk. After that, the can was given to her and drunk. The can was given to Juarez and drunk. Mr. Bobiles read Rachel’s written statement and confirmed if she shouted â€Å"Mga tropa, mag-inuman tayo!† inside the classroom. Rachel was hesitated to answer the question. Mrs. Catubigan seconded the question and be consistent to her statement. After a few minutes, she answered for fourth times she was asked by Mr. Bobiles. She was afraid to admit that she shouted. Rogelene confirmed that Rachel shouted. The intention of influenced to drink is there. When asked if she saw someone was smoking, let’s smoke also. Rachel answered no. Bai Rachma influenced the group inside the classroom, but beforehand her group was already drinking liquor. In addition, Rachel transferred the  liquor in an empty bottle of Mountain Dew. Mr. Bobiles asked the participation of Jhialyn Loyola was not able to report the incident to the authorities. But she questioned the group of Bai Rachma why did they bring liquor. From the time that she smelled the liquor and was disgusted on the odor of it she ignored them. When asked if there’s someone who invited to drink, she answered none. Mr. Bobiles asked the group even if Bai Rachma brought the liquor, did anyone refuse to her invitation. The group kept silence. Mrs. Catubigan followed up a question if the group was aware of her family problem. Rachel answered yes, since she was telling it to the group. The problem of Bai Rachma was compared to the Pinoy Big Brother contestant who has similar problem like her. But she managed to control her behavior and become positive in life. Mr. Bobiles proceded the questioning to Rhysia Royce Juarez and asked how she was invited to drink. The liquor can was given by Mariella Tigno. When asked if she have an idea what does the bottle contained of and drunk it. Rhysia knew that it was liquor and confirmed that she drunk it. After that, she gave the bottle to Rachel and lastly to Bai Rachma. But nothing has left. Findings: After careful assessment, the grievance committee has reasons to believe that Bai Rachma Carnain, Rachel Devera, Rogelene Marcadejas, Rhysia Royce Juarez are guilty of the offense imputed against them. Jhialyn Loyola was still liable disregarding the offense of her classmates and did not report the incident to the authorities. Decision: After thorough investigation, the grievance committee ruled by decisions that Bai Rachma Carnain meted 40 days suspension, Rachel Devera meted 20 days suspension, Rogelene Marcadejas meted 10 days suspension, Rhysia Royce Juarez meted 10 days suspension. Jhialyn Loyola was reprimanded and will be given counseling session by the guidance office. The group will not be admitted to school until further notice. Mariella Tigno was put on contempt due to her non-appearance and her parents.

Working Towards Flight Essay Example for Free

Working Towards Flight Essay Initially, the Wrights relied heavily upon the aeronautical literature of their day, but found errors in the Smeaton Coefficient. They decided to devise their own tables relating air pressure to wing shape by building a wind tunnel and testing two hundred different wing shapes in it. The new understanding they had drawn from these studies; combined with their working with bicycles, gears, shop motors; and knowing how to balance while riding a bicycle, were all critical to their success in creating the mechanical aero plane. Charlie Taylor served as their assistant, who helped them with construction of the engine, while the two focused on creating the design (that would sometimes lead to heated arguments). The brothers alone did all of the theoretical work and most of the aspects of construction. The brothers agree with Lilienthal’s idea and strategy to practice gliding in order to master the art of control before attempting flight with a motor. The death if Percy Pilcher in a hang gliding crash reinforced their theory that a reliable method of pilot control and not the so called built-in stability, was the key to achieving success and safety of flight. Even at the outset of their experiments they had already recognized control as the third unsolved part of â€Å"the flying problem†. They had confidence of possessing sufficient knowledge of the other two issues: wings and engines (T. Crouch. The Bishop Boys). Here in lies the Wright brother’s edge over the other more recognized practitioners of the day such as Ader, Maxim and Langley, who focused on building powerful engines, attaching them to airframes that are equipped with unproven devices, and expecting to take fly to the air without previous piloting experience. And although they agreed with Lilienthal’s idea of practice, the brothers deemed his method of balance and control thru shifting of body weight, terribly inadequate (J. Tobin. To Conquer the Air). They observed birds which led Wilbur to conclude that these birds change the angle of the ends of their wings in order to make their bodies roll to the right or left. They further concluded that this principle could also be applied in making a flying machine turn. They also hoped this method would enable the craft to achieve lateral balance that is, be able to recover when the wind tilted the machine to one side. They wondered how this could possibly be translated to man-made wings. They soon accidentally discovered wing-warping when Wilbur idly twisted a long inner tube box at their bicycle shop. The Wright brothers greatly differed from their predecessors and contemporary inventors since these other aeronautical inventors regarded flight as if it were no different from surface locomotion, except that the surface would be elevated. Their concept of control where no different of a ship’s rudder for steering: as a train or an automobile or a ship is at the surface, so does the flying machine as it stays up in the air. Most of these investigators sought of achieving the ideal of â€Å"inherent stability†; since they believe that the pilot would be unable to effectively use mechanical controls. The brothers on the other hand, wanted the pilot to have absolute control of the machine, as they could probably relate it to riding a bicycle. For these reason, even their early designs were not created for built-in stability like dihedral wings. They purposely designed their 1903 flyer with anhedral wings, which are inherently unstable. Wilbur tested his wing-warping theory by building and flying a five-foot box kite. Warping was controlled by four lines attached to the kite. These lines would lead to two sticks held by the â€Å"pilot† or kite flyer, tilting them in opposite directions in order to twist the wings and make the kite bank left or right. It was successful. By 1900, the brothers journeyed to Kitty Hawk in North Carolina upon Chanute’s suggestion of choosing a sandy coastal area for regular breezes and to have a soft landing surface to launch their manned gliding experiments. Their first full-size glider was based on the design of Chanute-Herring’s â€Å"double-decker†, which was a biplane hang glider braced by wires. Most of these kite tests were unmanned. Wing-warping tests were conducted using control ropes from the ground. Wilbur would often make a dozen free glides in one single day. These tests would take them to walk four miles south to the Kill Devil Hills, where sand dunes up to 100 feet high could be found. Generally, these initial tests were considerably encouraged the brothers seeing the craft’s front elevator working well without any accidents, even though the glider’s lift was less than expected. The second glider was built with much larger wing areas. In the months of July and August of 1901, it was flown 50 to 100 times covering a distance of 20 to 400 feet (See â€Å"Wright Brothers Aeroplane Company†).

Entrepreneurship for Small Businesses

Entrepreneurship for Small Businesses Entrepreneurship creates a new field of business, despite risks and uncertainty. To achieve profit and growth, a business must identify crucial opportunities and assemble the necessary resources to capitalize on them. Most forms of entrepreneurship are small scale businesses which begin targeting a specific class of customers. Entrepreneurship business has a bright vision according to the report by many studies. Starting business might be an opportunity for people who have been the unemployed, caused by economic recession. There are two important factors to keep creativity which is the ability to develop new ideas and to discover new ways of looking at problems and opportunities. Next innovation is the ability to apply creative solutions to problems and opportunities while enhancing or enriching peoples lives. Furthermore, the three steps to implement creativity and innovation are developing a strategic plan for a business using the nine steps in the strategic planning process, and building a marketing plan, pricing strategies, financial plan, and cash flow management. These will be necessary for a small business to be successful as well as a harmony with considering the opposite side opinions. Background of Current Economic Situation The condition of global economy is in the recession and that is evidence through various economic figures like the GDP, the rate of unemployment, crisis of subprime mortgage which is a huge economic crisis to intimidate the base of economy system caused by deficit of real estate by overestimation (Oshinsky, J., Fleishman, B., Murray, J., Fields, J., 2007). Aggregate supply which is a total amount of producing by companies in a country, and aggregate demand which is a total amount of consuming by customers in a country are getting to decrease (Vogel Jr., J., 2007). Especially unemployment rate influences the real living quality of people. The more the unemployment rate increases, the worse the quality of peoples living is. Moreover, the social instability is caused by the high rate of unemployment (Barrell, R. Holland, D., 2008). Considering Entrepreneurship as a Solution In this situation, the establishment of a small business and entrepreneurship is one of the solutions to decrease financial crisis such as a high rate of unemployment and deduction of the GDP. This will provide not only the opportunity to recover the loss of many unemployed workers and the GDP, but also create many jobs and products caused by new entry of small businesses. Furthermore, there are many other reasons to support entrepreneurship as a good alternative to solve the recession (Patterson, S., 1993). Common people still regard establishing a business as a risky challenge that could lead to big failure. It is usual that one who does not have confidence in his or her success might avoid establishing his or her own business. But, if there is a unique idea to be applied in a new business, and it is certain that a competitive business strategy plan and solid management could be settled based on thorough analysis regarding the new market, the result of small business would not be risky, and could make an amazing profit. Of course, maintaining a study for corresponding customers feedback and avoiding any potential drawbacks is an essential requirement for the success of small business (Carmona, J., 2008). The Positive Aspects of Entrepreneurship First of all, there are reasons why the entrepreneurship will be appropriate for recovering and restarting a career in the period of recent recession in two points of view. In a viewpoint of the individual entrepreneur, the entrepreneurship will be a chance to create your own destiny after resigning from your former profession. Owning a business provides entrepreneurs the independence and the opportunity to make their desire a reality. It is certain that the result of managing businesses should be required to their responsibilities if their businesses are successful or not. The small business will be an opportunity to make a difference because they see a chance to make a difference in a cause that is important to them. The entrepreneurs are always looking for ways to combine their concerns for social issues and their desires to earn a good living. Moreover, the entrepreneurs businesses become their instrument for self-expression and self-actualization. Their businesses are exciting and challenging for them. The entrepreneurs usually enjoy their businesses as their hobbies, not a work. Their success of businesses depends on their ability regarding how much they are creative, enthusiastic, and vision will be imposed from their potential capacity (Klein, K., 2008). Besides, the entrepreneurship will be a good opportunity to earn impressive profits. Many of them do become wealthy. For example, nearly 75 percent of those on the Forbes list of the 400 richest Americans are first generation entrepreneurs. According to research by Thomas Stanley and William Danko, self-employed business owners make up two thirds of American millionaires. Furthermore, small business owners are generally among the most respected and most trusted members of their communities. Business deals based on trust and mutual respect are the guarantees of many established small companies. These owners are proud of the trust and recognition they receive from the customers they have served faithfully over the years. A study by the National Federation of Independent Businesses found that seventy eight percent of Americans believe that small businesses exerts a positive influence on the countrys direction, a ranking exceeded only by science and technology (Zimmerer T. W. Scarborough N. M., 2008). Most advantage of the entrepreneurship is that owners of small businesses can make their hobbies their work, and they can enjoy their work with great interest and fun. Even though their business is not successful, they can satisfy just their working process because they have a business they enjoy and love (Shah, A., 2007). In a viewpoint of the contribution to society of the entrepreneurship, not only small companies lead the way in creating jobs, but they also take the brunt of training workers for them. One study by the Small Business Administration concluded that small businesses are the leaders in offering training and advancement opportunities to workers. Small companies offer more general skill instruction and training than larger ones, and their employees receive more benefits from the training than do those in larger firms. Even though their training programs tend to be informal, in-house, and on–the–job, small companies teach employees valuable skills, from written communication to computer literacy. Small businesses also produce fifty one percent of the countrys private GDP (Gross Domestic Product) and account for forty seven percent of business sales. In fact, the US small business sector is the worlds third largest economy, trailing only the entire US economy and China. Small companies also are incubators of new ideas, products, and services. Small firms actually create thirteen to fourteen times more innovations per research employee than large companies. Traditionally small businesses have played a role in innovation and they continue to do so today. Many important inventions trace their roots to an entrepreneur, including the zipper, FM radio, the laser, air conditioning, the escalator, the light bulb, the personal computer, and the automatic transmission (Stottlemyer, T., 2008). Likewise, the entrepreneurship business has a positive vision based on above facts. If the entrepreneurs want to make their business successful, they need a good plan to differentiate their business from other businesses. Thus, creativity about their business should be represented as one of the main factors of success. Creativity is not only an important source for building a competitive advantage, but it also is a necessity especially for survival of small business. Small businesses relatively have disadvantages for the high cost to produce goods and services, and narrow selling channels compared with big companies. Therefore, creativity is a very important part to motivate the company, making it more competitive in the market. Creative ideas would not be easy to be caught, thus should be found after the creative process which involves seven steps (Spence, R., 2006). Preparing for Entrepreneurship The first step is the preparation that includes a formal education, on the job training, work experience, and taking advantage of other learning opportunities. These ways can provide a foundation on which to build creativity and innovation. For instance, the adaptation of attitudes of a lifelong student will assist owners of small businesses to establish and manage their businesses. Every situation you meet will be an opportunity to learn about the business. Reading many writings even if it is not in your field of profession, will be a source of creativity and innovation which are frequently originated from blended ideas and concepts in various fields of different expertise. In addition, gathering articles related to your small business should be the great guide book to bring the information from which to draw ideas and inspirations. Furthermore, joining professional and trade associations and attending their meetings will be a chance to brainstorm with others who have similar interests. You can learn how others solved specific problems, which will give you new insight to solve your problems of business. Besides, there are practical plans to prepare for creativity like investing time in studying other countries and their cultures. This offers incredible business opportunities for entrepreneurs with necessary knowledge and experience by your global experiences. The second step is the investigation which requires one to develop a solid understanding of the problem, situation, or decision. To create new ideas and concepts in a particular field, an individual must first study the problem and understand its basic components. Creative thinking comes about when people make careful observations of the world around them and then investigate the way things work (Zimmerer T. W. Scarborough N. M., 2008). The third step is the transformation which involves viewing the similarities and the differences among the information collected. This phase requires two types of thinking: convergent and divergent. Convergent thinking is the ability to see the similarities and the connections among various and often diverse data and events. Divergent thinking is the ability to see the differences among various data and events (Zimmerer T. W. Scarborough N. M., 2008). The fourth step is the incubation which is concerned about the time of subconscious needs to reflect on the information collected. To an observer, this phase of the creative process would be quite boring; it looks as though nothing is happening. In fact, during this phase, it may appear that the creative person is loafing. Incubation occurs while the individual is away from the problem, often engaging in some totally unrelated activity. Working on the problem or opportunity in a different environment helps stimulate your creativity (Zimmerer T. W. Scarborough N. M., 2008). The fifth step is the illumination which occurs at some point during the incubation stage when a spontaneous breakthrough causes â€Å"the light bulb to go on.† In the illumination stage, all of the previous stages come together to produce the â€Å"Eureka factor†- the creation of the innovate idea. In one study of two hundred scientists, eighty percent said that at least once a solution to a problem had â€Å"just popped into their heads†- usually when they were away from the problems (Zimmerer T. W. Scarborough N. M., 2008). The sixth step is the verification. For entrepreneurs, proving an idea as accurate and useful may include conducting experiments, running simulations, test marketing a product or service, establishing small scale pilot programs, building prototypes, and engaging in many other activities designed to verify that the new idea will work and is practical to implement. The goal is to subject the innovative idea to the test of cold and hard reality (Zimmerer T. W. Scarborough N. M., 2008). The seventh step is the implementation. The main purpose of this step is to transform the idea into reality. Many people come up with creative ideas in order to promise new products or services, but most never take them beyond the idea stage. What sets entrepreneurs apart is that they act in their ideas. An entrepreneurs final goal is to make their innovative ideas in the reality successfully (Zimmerer T. W. Scarborough N. M., 2008). Designing a Competitive Business Model After establishing creative ideas which are differentiated from other competitors, entrepreneur needs to design a competitive business model. Obviously the number of strategies from which the small business owner can choose is enormous. But, there are three basic strategies remain permanently. First one is cost leadership. A company pursuing a cost leadership strategy strives to be the lowest cost producer relative to its competitors in the industry. Low cost leaders have a competitive advantage in reaching buyers whose main purchase criterion is price. They have the power to set the industrys price floor. This strategy works well when buyers are sensitive to price changes, when competing firms sell the same products and compete on the basis of the price , and when companies can benefit from economies of scale. Not only is a low cost leader in the best position to define itself in a price war, but it also can use its power to attack competitors with the lowest price in the market. Next is the differentiation. A company following a differentiation strategy seeks to build customer loyalty by positioning its goods and services in a unique or different fashion. That enables the business to command higher price for its products or services than competitors. The key of differentiation is to be special at something that is important to the customers. In other word, a business strives to be better than its competitors at something customers value. Last one is the focus strategy which recognizes that not all markets are homogeneous. In fact, there are many different customer segments, each having different needs, wants, and characteristics. The principal idea of the focus strategy is to select one or more market segments, identify customers special needs, wants, and interests, and approach them with a good or service designed to excel in meeting these needs, wants, and interests. Focus strategies build on the differences among market segments. Fro instance, most markets contains a population of customers who are willing and able to pay for the premium goods and services, giving small companies the opportunity to follow a focus strategy aimed at the premium segment of the market. Strategic Management Entrepreneur should plan the strategic management process. Generally small companies that lack clear strategies may achieve some success in the short run, but as soon as competitive conditions stiffen or an unanticipated threat arises, they usually â€Å"hit the wall† and fold. Without a basis for differentiating itself from a pack of similar competitors, the best a company can hope for is mediocrity in the marketplace. In todays intensely competitive global environment, entrepreneurs who are not thinking and acting strategically are putting their businesses at risk. Strategic management is the mechanism for operating successfully in a chaotic competitive environment. The goal of developing a strategic plan is to create for the small company a competitive advantage which is the aggregation of factors that sets the small business apart from its competitors and gives it a unique position in the market. Every small firm must establish a plan for creating a unique image in the minds of its potential customers. A company builds a competitive edge on its core competencies, which are a unique set of capabilities that a company develops in key operational areas, such as quality, service, innovation, team building, flexibility, responsibilities, and others, that allow it to get over past competitors. They are what the company does best and are the focal point of the strategy. This step must identify target market segments and determine how to position the firm in those markets. Entrepreneurs must identify some way to differentiate their companies from competitors. The initiate step of developing a strategic plan is that developing a clear vision and translating it into a meaningful mission statement. Highly successful entrepreneurs are able to communicate their vision to those around them. The firms mission statement answers the first question as what business am I in? The mission statement sets the tone for the entire company. The second step is assessing the companys strengths and weaknesses. Strengths are positive internal factors; weaknesses are negative internal factors. The third step is scanning the environment for significant opportunities and threats facing the business. Opportunities are positive external options; threats are negative external forces. The fourth step is identifying the key factors for success in the business. In every business, key factors that determine the success of the firms in it, and so they must be an integral part of a companys strategy. Key success factors are relationships between a controllable variable and a critical factor influencing the firms ability to compete in the market. The fifth step is that analyzing the competition. Business owners should know their competitors business almost as well as they know their own business. A competitive profile matrix is a helpful tool for analyzing competitors strengths and weaknesses (Shah, A., 2007). The sixth step is to create company goals and objectives. Goals are the broad, long-range attributes that the firm seeks to accomplish. Objectives are quantifiable and more precise; they should be specific, measurable, assignable, realistic, timely, and written down. The process works best when managers and employees are actively involved. The seventh step is to formulate strategic options and select the appropriate strategies. A strategy is the game plan the firm plans to use to achieve its objectives and mission. It must center on establishing for the firm the key success factors identified earlier. The eighth step to translate strategic plans into action plans. No strategic plan is complete until the owner puts it into action. The last step is to establish accurate controls. Actual performance rarely matches plans exactly. Operating data from the business assembled into a comprehensive scorecard serve as an important guidepost for determining how effective a companys strategy is. This information is especially helpful when plotting future strategies (Shah, A., 2007). Marketing Strategy After that, building a marketing plan is necessary for entrepreneurs to act their managing strategies in reality, which is the process of creating and delivering to customers including all of activities related to winning and retaining loyal customers. Thus, marketing plan focus on the companys target customers and how to satisfy their needs and wants. Solid marketing plan should determine customer needs and wants through market research, and pinpoint the specific target markets the company will serve. Furthermore, after analyzing the firms competitive advantages and building a marketing strategy, entrepreneurs should create a marketing mix for their customers (Spence, R., 2006). Entrepreneurs should understand where in their customers product life cycle lately. They also focus on choosing the appropriate channel and place of distribution and using it efficiently. Setting the right price for their products or services is pretty hard because this work need to utilize the statistic data and catch the emotion of customers regarding their products. At the end of marketing strategy, owners of small businesses should develop a promotion for their products including advertising, personal selling, creating events, and guerilla marketing that is a kind of marketing promotions focused on emphasizing unique comparative advantages relative to other competitors (Spence, R., 2006). Opposite Side Opinion People who have opposite opinions against entrepreneurship point out ten potential risks. First is management mistake that is the primary cause of business failure. Sometimes the owner of a small business lacks the leadership ability, sound judgment, and knowledge necessary to make the business work. Second is lack of business experience which indicates that most entrepreneurs tend to be beginners to be easy to make management mistakes in their own businesses. Third one is poor financial control. Effective managers realize that any successful business venture requires proper financial control. Business success also requires having a sufficient amount of capital on hand at start-up. Undercapitalization is a common cause of business failure because companies run out of capital before they are able to generate positive cash flow. Entrepreneurs tend to be overly optimistic and often misjudge the financial requirements of going into business (US Recession Would Hurt, 2008). Fourth one is weak marketing efforts that means entrepreneurs tend to misunderstand the marketing efforts. For example, owners of small businesses usually believe their businesses will make a great number of customers automatically, but it almost never happens in reality. Building a growing base of customers requires a sustained and creative marketing effort. Keeping customers coming back requires providing customers with value, quality, convenience, service, and fun. Fifth thing is failure to develop a strategic plan. Many small business managers ignore the process of strategic planning because they think that is something that benefits only large companies. Without a good defined strategy, a business has no sustainable basis for creating and maintaining a competitive edge in the marketplace. Establishing a strategic plan drives entrepreneurs to assess realistically a proposed businesss potential. Sixth thing is uncontrolled growth. Business growth is a natural, healthy, and desirable part of any business, but it must be planned and controlled. As the business increases in size and complexity, problems increase in magnitude, and the entrepreneur must learn to deal with them. Seventh thing is poor location. Business location are often selected without proper study, investigation, and planning. Some beginning owners select a particular location just because they found a vacant building. The sales business should be influenced heavily by choice of location. Eighth is improper inventory control. Insufficient inventory control results in shortages and stockouts, causing customers to become disillusioned and leave. More common situation is that the manager has not only too much inventory, but also too much of wrong type of inventory (Zimmerer T. W. Scarborough N. M., 2008). Ninth is incorrect pricing. Small business owners usually underprice their products and services for making strong competition. Establishing accurate prices is to know what a product or service costs to make or to provide. Then, business owners can establish prices that reflect the image they want to make for their companies with an observation on the competition. Tenth is inability to make the Entrepreneurial Transition. After the start up, growth usually requires a radically different style of management, one that entrepreneurs are not necessarily good at. Growth requires entrepreneurs to delegate authority and to relinquish hands-on control of daily operations, something many entrepreneurs simply can not do (Zimmerer T. W. Scarborough N. M., 2008). Suggestions for solving opposite side Entrepreneurs must know their business field in depth. Small business owners should get the best education in their business area before they set out on their own business. Small business managers have to become serious students of their industry to analyze and examine their industry for their success. Reading trade journals, business periodicals, books, and research reports related to their industry, which can guide entrepreneurs to the success. Moreover, personal contact with suppliers, customers, trade associations in the same industry is another excellent way to get that knowledge. Small business owners should develop a solid business plan that is a crucial ingredient in preparing for business success. Well written and planned business plan not only provide a pathway to success, but it also creates a benchmark against which an entrepreneur can measure actual company performance. This planning process drives entrepreneurs to ask and answer some difficult, challenging, and crucial questions. Managing financial resources is also essential part for entrepreneurs to run their business successfully. The best defense against financial problems is to develop a practical information system and then use this information to make business decisions. The first step in managing financial resources effectively is to have adequate start up capital. Estimating initial capital as much double as entrepreneurs expect will be good for starting a business because many costs that entrepreneurs do not expect will come out at the beginning time. The most valuable financial resource is cash. Even though earning a profit is essential to its long term survival, a business must have an appropriate supply of cash to pay its bills and obligations. Managing cash is one of entrepreneurs primary abilities to maintain their business. Owners in small businesses have to understand financial statements what is going on in the business. These financial statements are reliable indicators of small businesses health. They can be helpful in realizing potential problems like declining sales, slipping profits, rising debt, and deteriorating working capital that are symptoms of potentially critical problems which require immediate attention. No matter what kind of business entrepreneurs launch, entrepreneurs must learn to manage people. Every business depends on the foundation of well trained, motivated employees. Business owner can not do everything alone. In the end, most dominant sustainable resource is the good quality of the people entrepreneurs have. Starting business is like running a marathon. If entrepreneurs are not physically and mentally prepared, entrepreneurs had better do something different. The success of business depends on entrepreneurs constant presence and attention. It is critical to monitor a business condition constantly. Also successful entrepreneurs recognize that their most valuable asset of their time, and they learn to manage it effectively to make themselves and their companies more productive. Conclusion Entrepreneurship is not ultimate solution for solving recession, but it can be one of primary alternatives to help people come out of economic recession. Although there are risks to start a business, entrepreneurship have many advantages to be valuable for challenging new industry. For instance, good opportunity to earn impressive profits, making hobbies main work, and the contribution to society is representative advantages of entrepreneurship. Therefore, considering the opposite opinions, building solid managing strategy and marketing plan, maintaining a study for corresponding customers feedback must make entrepreneurship successfully.

My Educational Philosophy :: Philosophy Education Teaching Essays

My Educational Philosophy I believe that children are like sponges; eager to absorb the knowledge we have to give them. It is up to us as teachers to make sure they are given the correct information to develop into individuals that can function in today’s society. Undertaking this responsibility, you have to prepare. In doing this just look at real life and is it just sitting and memorizing? No. In real life you are actively involved in what you do. I believe that the learning process needs to be an active learning experience. If a child is actively involved in learning he will retain much more. An example of this is when I taught Pre-school and we were learning the parts of the body. Five minutes after telling the children the different parts of the body just one child could remember where his shin was. So, I went into active teaching by song, using the song â€Å"She waded in the water†. In this song, you point to the different parts of the body that get wet. The next day, most of the children still remembered the song and could point to the correct parts of the body. You can actively involve the children in the learning process by scientific experiments, cooking, song, dance, games, contests, puppets, reenactments†¦ a nd the list goes on and on. I feel that planning your lessons to include many of the senses is very valuable in the learning process. In doing so I realize it will take more time and effort but it will be well worth it to reach the children in ways that will involve them actively in the learning process. By doing this keeping the attention of more of them and in the long run they will retain more of the material introduced to them. Memorizing is a very important part of the learning process, but sometimes you can memorize and have fun doing it. I feel that positive and timely feedback is very important. This includes papers graded and handed back promptly. I will allow questions to be answered concerning the results on the papers graded. I feel that a child’s input is very valuable. You can learn a lot about a child by listening to him. Parents have a very important role in the development and education of the children.

Conquering David Essay -- essays research papers fc

The Conquering David If there can be such beauty and structure of one man, it can be marveled at through the figure of David. Destined to be the king of Israel, David armed with weapons and wit creates a brave yet intellectual spirit as he defeats the Philistine giant, Goliath. With such a powerful presence as David, it is easy to see how three talented artists could portray a strong and intelligent man in a very different but still successful manner. Michelangelo, Donatello, and Verrocchio all had the same idea of the power that David represented though they all had an obviously different vision of how that power was displayed. Through youth, expression, and composition the artists all manage to capture the courage of David.   Ã‚  Ã‚  Ã‚  Ã‚  In Donatello’s figure of David there is a youthful, adolescent, and barely developed young boy. Donatello manages to combine classicism with realism by presenting a real image of an Italian peasant boy in the form of a classical nude. Instead of a Greek youth David is shown as a little boy with a lack of muscle. It must have been through intellect and courage that the young David defeated the mighty Goliath, whose head lie beside the feet of the conqueror. With his sword at rest on his side it almost seems too heavy for him to handle. David seems somewhat astonished as he looks down upon his body and at the head of Goliath yet at the same time has a surprised confidence.   Ã‚  Ã‚  Ã‚  Ã‚   Verrocch...

Letters in Jane Austens Pride and Prejudice Essay -- Jane Austen Prid

Letters play a very important role in ‘Pride and Prejudice’. They can tie the story together because letters provide information which we would not have found out from the dialogue between the characters. We can also find out extra background information which can help with the reader’s understanding of characters, the plot and the novel in general. Letters can reveal character’s personalities and how they feel about the other characters in the novel, for example Miss Bingley’s feelings about Jane. Letters are used as a dramatic device in ‘Pride and Prejudice’ to further the plot, link the story and to inform the readers of the character’s personalities. Letters are also an extremely important part of ‘Pride and Prejudice’ because at the time when the novel was written, letters were the only way of communicating other than through word of mouth. Letters can be used to deliver good and bad news at any time. They did not have telephones so a letter would be the most appropriate way of keeping touch with friends and family. Jane and Elizabeth are two of the main characters in the novel and they write to each other frequently during their visits away from each other. The sisters share some parts of their personalities. Both are caring, loving and considerate towards other people, but Jane is extremely loving and she does not want to judge any of the other characters in the novel before she has heard the entire story. This is because she does not want to think badly of anyone. We know this from Jane’s letter to Elizabeth regarding the actions of Miss Bingley and Miss Hurst in London. ‘If I were not afraid of judging harshly, I should be almost tempted to say, that there is a strong appearance of duplicity in all thi... ...Cited Austen, Jane. Pride and Prejudice. Norwalk: The Easton Press, 2008. Internet Sources Consulted "Psychological Growth in Pride and Prejudice | MSS Research." MSS Research. MSS Research, n.d. Web. 02 May 2015. Marcus, Mordecai. â€Å"A Major Thematic Pattern in Pride and Prejudice.† Nineteenth-Century Fiction 16.2 (Dec. 1961): 274-279. JSTOR. Web. 02 May 2015. Stovel, Bruce. ‘A Contrariety of Emotion’: Jane Austen’s Ambivalent Lovers in Pride and Prejudice.† The International Fiction Review 14.1 (Winter 1987): 27-33. Literature Resource Center. Web. 02 May 2015. Weinsheimer, Joel. â€Å"Change and the Hierarchy of Marriages in Pride and Prejudice.† ELH 39.3 (Sept. 1972): 404-419. JSTOR. Web. 02 May 2015. Wiesenfarth, Joseph. â€Å"The Case of Pride and Prejudice.† Studies in the Novel 16.3 (Fall 1984): 261–73. Literature Resource Center. Web. 02 May 2015.

Pixar and Walt Disney Merger

NEW YORK – Mickey Mouse and Nemo are now corporate cousins. Walt Disney has announced that it is buying Pixar, the animated studio led by Apple head Steve Jobs, in a deal worth $7. 4 billion. Speculation about a deal being imminent raged on Wall Street for the past few weeks. Disney has released all of Pixar's films so far, but the companies' current distribution deal was set to expire following the release of this summer's â€Å"Cars. The merger brings together Disney's historic franchise of animated characters, such as Mickey, Minnie Mouse and Donald Duck, with Pixar's stable of cartoon hits, including the two â€Å"Toy Story† films, â€Å"Finding Nemo† and â€Å"The Incredibles. † â€Å"Disney and Pixar can now collaborate without the barriers that come from two different companies with two different sets of shareholders,† said Jobs in a statement. â€Å"Now, everyone can focus on what is most important, creating innovative stories, characters and films that delight millions of people around the world. † As part of the deal, Jobs will become a board member of Disney, the companies said.And John Lasseter, the highly respected creative director at Pixar who had previously worked for Disney, will rejoin the House of Mouse as chief creative officer for the company's combined animated studios and will also help oversee the design for new attractions at Disney theme parks. â€Å"The addition of Pixar significantly enhances Disney animation, which is a critical creative engine for driving growth across our businesses,† said Disney CEO Robert Iger in a written statement. During a conference call with analysts Tuesday, Iger said that acquisition discussions had been going on for the past several months.Jobs added that after a â€Å"lot of soul searching,† he came to the conclusion that it made the most sense for Pixar to align itself with Disney permanently instead of trying to distribute films on its own or si gn with another movie studio partner. According to the terms of the deal, Disney (Research) will issue 2. 3 shares for each Pixar share. Based on Tuesday's closing prices, that values Pixar at $59. 78 a share, about a 4 percent premium to Pixar's current stock price. Shares of Pixar (Research) fell slightly in regular trading on the Nasdaq Tuesday but gained nearly 3 percent in after-hours trading.The stock has surged more than 10 percent so far this year on takeover speculation. Disney's stock gained 1. 8 percent in regular trading on the New York Stock Exchange and was flat after-hours. Prior to the deal's announcement, some Wall Street observers had speculated that Disney may be paying too much for Pixar. A source tells FORTUNE that some Disney board members also thought the price was too high. To that end, Disney chief financial officer Thomas Staggs said during the conference call that the deal would reduce Disney's earnings slightly in fiscal 2006, which ends this September, a s well as fiscal 2007.He added though that Pixar should add to earnings by fiscal 2008 and that Disney was still on track to post annual double-digit percentage gains in earnings through 2008. But one hedge fund manager said that the risk of Disney losing Pixar was too great. â€Å"The question isn't did Disney pay too much but how expensive would it have been for Disney if Pixar fell into someone else's hands,† said Barry Ritholtz, chief investment officer with Ritholtz Capital Partners, a hedge fund that focuses on media and technology stocks. Jeffrey Logsdon, an analyst with Harris Nesbitt, agreed with that assessment.He said that Pixar's â€Å"success quotient† justified the price of the deal. Pixar has yet to have a flop with its six animated movies. They have grossed more than $3. 2 billion worldwide, according to movie tracking research firm Box Office Mojo. Disney, however, has struggled in the computer-generated animated movie arena. Even though its most recen t CG-animated film, â€Å"Chicken Little† performed better than many had expected at the box office, it was not as big a hit as any of the Pixar films. â€Å"Robert Iger has made no secret of the fact that he wanted to get the animated business back to where it was.It's what Disney has known for but the movies they did in-house did not do as well as the ones they did with Pixar,† said Michael Cuggino, a fund manager who owns about 100,000 shares of Disney in the Permanent Portfolio and Permanent Portfolio Aggressive Growth funds. Pixar has yet to announce what movies it is working on after â€Å"Cars,† however. It is believed that Pixar's next film about a rat living in a fancy Parisian restaurant, tentatively titled â€Å"Ratatouille† may be released on 2007 and that a â€Å"Toy Story 3† may be in the works as well.Jobs said during the conference call that nothing has been decided about future Pixar releases yet, but added that the company feels s trongly about making sequels to some of its previous hits. And Iger said that announced plans for Disney-produced animated films, including the release of â€Å"American Dog† in 2008 and â€Å"Rapunzel Unbraided† in 2009, are still on track. It would have been unthinkable to imagine Disney and Pixar teaming up just a few years ago.The two companies broke off talks to extend their current distribution agreement in 2004 due to a strained relationship between Jobs and former Disney CEO Michael Eisner. But since Iger succeeded Eisner last year, he has extended an olive branch to Jobs. Disney and Apple have already announced several online programming deals during the past few months. Disney now has agreements in place to sell hit ABC prime time shows, such as â€Å"Desperate Housewives† and â€Å"Lost†, as well as content from ABC Sports and ESPN on Apple's popular iTunes music and video store.Cuggino said the addition of Jobs, who will also become Disney's l argest individual shareholder, to Disney's board could mean that more innovative digital deals could be in the works. â€Å"Jobs is a dynamic personality who knows consumer electronics. It's an opportunity to bring some youthful energetic thinking to Disney's board. † Disney, like many other large media companies, has seen its stock price stagnate during the past year as investors have flocked to more rapidly growing digital media firms such as Apple as well as search engines Google (Research) and Yahoo! Research) But Logsdon said the acquisition of Pixar could help Disney increase revenue throughout all of its business lines. So even though some may be quibbling in the short-term about how much Disney had to spend, he thinks Disney made the right move. â€Å"It's a smart strategic deal,† Logsdon said. â€Å"The benefit in theme parks, consumer products and cable will probably make this deal look a lot smarter a year or two from now. â€Å"

Mpw1153 Moral Education Essay

ASSIGNMENT 1: ETHICAL DECISION-MAKING We make choices every day. Some of our choices are practical decisions about what will work best, look prettier, feel softer, taste sweeter, what to eat today or last longer. Those decisions don’t necessarily involve right or wrong; they involve efficiency, availability, practicality or preference. For those choices list your options, gather information about your choices, list the pros and cons for each one, select the best option and there you have it – a real decision. On the other hand many of our choices are about doing the right thing. Each of these choices involves thousands of messages whirling inside the brain. In a split second our minds review the facts, explore our feelings, study consequences, compare the options against our beliefs and priorities, consider what others may think, and give the cue for action. Decisions happen so quickly but the consequences can last a lifetime. That’s why careful consideration is important. A code of ethics can help. It determines direction in our lives. Important decision take time and need to be think it carefully cause what you do will affect the people around you. Say, you are a CEO in the process of finalising a business partnership which is vital for the survival of your company, and then you are appalled to discover at the last minute that your prospective partner is involved in systematic bribery of tax officials in one of the main countries where you are hoping to expand the market for your product. So long as nobody knows that you know you overheard a conversation in a lift, or accidentally saw an email intended for someone else. You have the option of turning a blind eye. If and when the corrupt practices are brought to light, you can claim that the wool was pulled over your eyes. By that time, your balance sheet will be looking healthier and you can afford to break with your partner and let them face the trouble alone. There is no doubt that such a course of action is unethical. But in a real life situation, the alternative option might be a very difficult decision to take, especially if there is a real danger that without this partnership your company will go out of business. Self-interest is a valid consideration. A company is not required to sacrifice its interests and those of its shareholders for the greater good. However, the case we are now describing goes well beyond legitimate self-interest. The problem, bluntly, is one of weakness of will. You know what you should do, but are reluctant to bite the bullet. And the other situation, a freak accident occurs at a chemical factory with a previously exemplary safety record, and a man dies. An investigation into the causes of the accident recommends measures to prevent similar accidents happening in the future. However these changes would be prohibitively expensive to implement. The CEO faces the choice of closing down the plant with the loss of hundreds of jobs, or allowing the plant to continue with changes in procedure which reduce the risk but do not eliminate it entirely. We are asked to determine the value of eliminating a small but significant risk of injury or death versus the value of continuing to provide employment. A dogmatic response would be to say that no value, however great, can be put on a man’s life. However, if that principle were to be put literally into practice, daily life would grind to a halt. Even if only one person a year died in a car accident, all private transport would be banned. So, while we pay lip service to the belief that a human life is beyond measure, in practice decisions are made which are inconsistent with that belief. A genuinely difficult ethical decision, on the other hand, is one where with the best will in the world you do not know what you should do. The problem here is not with the will but with ethical knowledge. The wise decision maker has the ethical knowledge that the unwise or inexperienced decision maker lacks. Lack of ability in ethical decision making can be remedied by appropriate training. As we shall now see, however, competence in making ethical decisions is still not enough. Sometimes we face ethical decisions which are difficult, not because of something we lack the required knowledge or expertise but rather because the nature of the situation which we are dealing with is such that no amount of expertise would be sufficient to  determine the one and only ‘correct’ answer. This is the characteristic feature of a true ethical dilemma.

Differentiation Strategies of Gm

Differentiation strategies are not about pursuing uniqueness for the sake of being different. Differentiation is about understanding customers and how GM ‘s product can meet their needs. To this extent, the quest for differentiation advantage takes us to the heart of business strategy. The fundamental issues of differentiation are also the fundamental issues of business strategy: Who are GM ‘s customers? How does GM create value for them? And how does GM do it more effectively and efficiently than anyone else? Because differentiation is about uniqueness, establishing differentiation advantage requires creativity – it cannot be achieved simply through applying standardized frameworks and techniques. This is not to say that differentiation advantage is not amenable to systematic analysis. As have observed, there are two requirements for creating profitable differentiation. On the supply side, GM must be aware of the resources and capabilities through which it can create uniqueness (and do it better than competitors). On the demand side, the key is insight into customers and their needs and preferences. These two sides form the major components of our analysis of differentiation. In analyzing differentiation opportunities, GM can distinguish tangible and intangible dimensions of differentiation. Tangible differentiation is concerned with the observable characteristics of a product or service that are relevant to customers’ preferences and choice processes. These include size, shape, color, weight, design, material, and technology. Tangible differentiation also includes the performance of the product or service in terms of reliability, consistency, taste, speed, durability, and safety. Image differentiation are especially important for those products and services whose qualities and performance are difficult to ascertain at the time of purchase (â€Å"experience goods†). These include cosmetics, medical services, and education. By offering uniqueness in its offerings, GM may inevitably target certain market niches. By selecting performance, engineering, and style as the basis on which BMW competes in the automobile industry, it inevitably appeals to different market segments than does VW. To the extent that differentiation is imitated by other companies, the result can be the creation of new market segments. During the 1990s, General Motors’ segmented marketing strategy that targeted each brand on a specific price bracket and particular socioeconomic category ran into increasing problems as US customers showed less and less identification with the segments GM had defined for them. Demand analysis identifies customers’ demands for differentiation and their willingness to pay for it, but creating differentiation advantage also depends on a firm’s ability to offer differentiation. To identify the firm’s potential to supply differentiation, we need to examine the activities the firm performs and the resources it has access to. Pros and cons A strategy use by GM to seek competitive advantage through uniqueness (develop goods and services that are clearly different from those made available by the competitors)This strategy requires organizational strengths in marketing, research and development, technological leadership and creativity . They provide good services to the customer which services are different from other organization . G. M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment These days, GM realize how important it is to have employees trained in good customer service skills working in their contact center if they want to enhance their reputation. For example training staff in problem solving and the ability to multi task in areas such as navigating complex databases and switching between different computers to find information for the caller is now becoming a routine function in a modern contact center. It is therefore an advantage for call center employees in today’s workplace to have the ability to think quickly on their feet so they can deal quickly with involved information while working under pressure. GM also providing Transportation Services: Here GM aim at providing top nick transportation services to the customers and satisfy them to maximum extent. GM know that a delay in shipping the freights can cause considerable loss to the clients and the business, therefore on-time delivery is extremely important to us. The network of truck agents which are located at all over the booking points ensure that your consignments reach to its final destination in full secured mode, GM also gratify to all your transportation needs by providing you door-to-door Pick Up & Delivery Transportation services.

Iranian Protest Music

There are a few reasons that I would like to point out as the â€Å"goals† of the presentation. After studying about Iranian Protest Music I feel that it is a good topic to educate yourself on, or more like protest music in general is a good topic to know a little about. One of the goals was to educate our peers on what exactly Iranian Protest Music is, why it happens, and how it is done. We want them to know the history behind it such as how it dates back to the revolution back in 1979.This played a role in the publicity of the protests. We also wanted them to know about the most recent uproar† with the protests in Iran. It is crucial in this topic to know about the protests during the election that happened in 2009, and the reasoning behind it. The Iranians didn't like the fact that Maidenhead was supported by the U. S. So they were protesting the fact that his name was on the ballot. We also wanted them to know that it happens day and night, and what exactly the sligh t differences are between the two.The daytime is for the ones who don't mind being in the limelight, whereas the nighttime chants are more for the ones who don't necessarily want to be associated with the protests. Another topic that we wanted to touch and talk about was the movie Yard-e- Debating-e-Man. This was a very meaningful video that kind of shows the soft side and the â€Å"heart warming† side of the protests. It shows the fact that two people were best friends as children, but life took them on two completely different paths.One went down the path of law enforcement, and the other went down the path of the protesters, two different sides of the fence. Once the masks are taken off though, and they recognize each other, they rekindle those memories, which in my mind kind of wows how everyone is a person, no matter which side of the fence you are on, we all bleed the same. One other point that I believe was crucial, yet a tad graphic, was showing the video with the son g â€Å"Need† from the popular singer Shania Nasal in the background.I don't believe that many people; Americans in the majority realize how serious and violent these protests are. They don't realize that being associated with it can get you killed, and taking part in the protests can do the same. These arena a Joke, and I think that it is a big point to realize. Now on to how it went. Overall I think that it went well, and the information was taken well. I think that they truly understood the history behind the protests, and how they work, day and night. The Powering went over well but in hindsight I think that we should have utilized the Powering more than what we did.We believed that the more information that we had was better, which was true, but I think that if we would have had more slides it may have all been easier to understand and comprehend what we are trying to explain. One thing that I regret the most about the Powering is that we didn't use a map, which was a hu ge mistake in my opinion. It was simple to explain in our eyes because we had studied it for awhile, but I know that I am a visual learner, and without the map to show the exact place that we were talking about I believe that it was tougher to understand.With the video that I talked about earlier in the â€Å"goals† section I believe that it was a hit. We were under the mindset that the video at the end was crucial to the presentation, but we had no idea that it would be the main focal point. We spent more time on the video than we expected but it was good to be able to show our peers a video that was and is a big part of the protests. It is a cartoon that is very simple to follow along with and understand what the message is that's being portrayed.One of the biggest things that I would change if I could is showing the graphic scene that went along with the video. The intent behind it was purely educational, but in hindsight it may have been a tad graphic for the classroom. T hat being said though I believe that it came across in a very serious manner, and it was taken the way we wanted it to be, to help them realize how truly horrible the scene of a protest can become. It is not Just a disagreement but it is people that are very seriously outing their life on the line for the cause, and are willing to do whatever it takes to have their views seen.Overall I think that the presentation was very effective. I think that they took the information that we had to offer well, and can understand more about Iranian Protest Music as a whole. Though there are things that I wish we could change for sure, the biggest would be to dive more into the history. We defiantly had it in there, but I wish we would have emphasized it more than we did. We focused more on the present issue with the election, but I believe that the history is crucial as well.

Literature Searches Research Paper Example | Topics and Well Written Essays - 500 words

Literature Searches - Research Paper Example This level identified and individualized factors which were very specific and also analyzed specially care units and the dynamics within which contribute to work related stress. Critically appraised individual articles are written by authors who evaluate and provide a brief synopsize of the individual research studies. There were five results found with this criteria. These articles identified studies with implications related to the topic and provided a brief summary of the study without opinion or conclusions of their own. For unfiltered information I used MEDLINE. For RCT’s only one result was found with the search term nursing related stress. This evaluated nursing students stress level at the bachelor’s level and was a quantitative study. Cohort studies involve groups of individuals who are linked in some way and observed. 2 results were found with this criteria. Only one was relevant which observed Chinese nurses to determine factors related to stress. This linked individuals of a certain ethnic group. Case controlled studies are merely observational with no intervention attempted and compares individuals with certain characteristics with those who do not have those characteristics, such as a disease. For this group I used cancer as the differing factors and 212 results were found. These results weren’t very useful as most focused on the patient rather than the stress of the caregiver. These studies would not be my first choice in researching nursing related stress. For background information or expert opinion I focused on validation studies. There were 502 results though most were not focused on my particular topic or phrase which I used. These results actually provided physical and biological evidence of nursing related stress. These studies were very in depth and specific, some measuring levels of stress hormones or using defined scales to determine levels of

1st student project Term Paper Example | Topics and Well Written Essays - 500 words

1st student project - Term Paper Example The geological reasons given to most earthquakes are the movment of tectonic plates, causing damage when two plates overlap, slide under or over or past one another. The puzzling aspect about the mid western quakes is that they do not come under the areas affect by fault lines or cracks. There is geological evidence that this area was shook by earthquakes during the period of A.D 490, A.D 900 and A.D 1450, after which there were quakes again in 1811 to 1812. The details imply a five hundred year pattern, under the theory that faults build up stress, causing these violent earthquakes as a let out. Another hypothesis that has been suggested as the reason behind the mid western quakes is the effect of ice glaciers from 20,000 years ago. Once the ice melted, lifting the load, the land began to rise but the mantle is not as flexible and takes longer to respond to the release of pressure. (findarticles.com). This is believed to have created unusual tension in the mid western continental Un ited States, causing the New Madrid quakes. Scientists have pinpointed a number of faults that have caused earthquakes over the midwestern region, shown in the map below. It is also believed by scientists after 9 years of observation, that the New Madrid fault line might be shutting down, as it has shown no activity in the observation span. As a consequence, the risk calculations have varied wildly, from a 10 percent chance of a disastrous earthquake in the next 50 years to a chance of just 1 percent or less. (Choi, 2009). The Lower Wabash Valley of southwestern Indiana and adjacent parts of Illinois is seismically active. (Hill, 2002). There have been reports of earthquakes in parts of southwestern Indiana, affecting different parts in the years 1968, 1987 and 2001. It has been noted that the Lower Wabash Valley is capable of causing disastrous earthquakes at any time.

Case Study Example | Topics and Well Written Essays - 500 words - 12

Case Study Example They do this through rallies on weekly basis where they have a system of accumulating customer care points. It is redeemable for various rewards (Kotler & Armstrong, 2012). Through efficient CRM, Harrah’s will manage to learn emergent aspects from customers like how often they visit. This will enable its management ensure better services to the satisfaction of the customers thus giving them a reason to come back again. Therefore, Harrah’s focus will be more on service development strategies as well as ways that will best suit their customers. For instance, Harrah’s will be sending about 250 million mails to members in a year and most customers will prefer this way because the information sent is relevant to them (Kotler & Armstrong, 2012). These Total Reward will be of great benefit to the customers for example during a trip to Atlantic City, someone can pick the busiest weekend where most hotels were booked fully. If he can swipe his Harrah’s Total Reward card in order to use, he can get an available room at reduced rate of 100 dollars a night. This explains how benefiting it is to be a loyal customer and it is motivating to the potential ones. Based on survey so far conducted, the number of people using Total Reward will be approximately 40 million customers. Most of the customers are just ordinary people like teachers, doctors, and bankers from different lifestyles (Kotler & Armstrong, 2012). This is different because for long time the industry has always focused on the rich people. Since the establishment of Total Reward, the annual gambling budget share can rise to 20% while 18% to the customers who preferred gambling at Harrah’s then at their hometown casinos (Kotler & Armstrong, 2012). The services in Harrah’s will bring better returns to the company in terms of revenue from the happy and loyal customers. For instance, as of 2009, Harrah’s became the biggest in the industry with revenue of 10 million dollars