HIPAA and Information Technology

A â€Å"standardized clinical records database† can offer suppliers immediacy in getting appropriate materials from the patient’s outline. This documentation may involve access to the patient’s clinical, family ancestry, contact numbers, and some other comparative with tell if there should be an occurrence of a crisis. Electronic recommending, and sharing of reports, test results, and general wellbeing alarms with different substances advances coordination of care. Diagnostics and readings, for example, circulatory strain, and sugar, are only instances of the information that is quickly accessible through the â€Å"health data trade (HIE).Physicians, emergency clinics, and facilities will enter these raw numbers into â€Å"patient vault,† the focal database for the patient. Alongside these accounts, patients can leave messages for the doctor, and solicitation drug tops off. With the accommodation of the robotized outlining design, the specialist, and pati ent doesn't need to pause while paper reports are figured out due to misfiles, confused records, poor correspondence with staff, or typographical mistakes. The electronic framework guarantees that records are in sequential request, and that all reports are current, sufficiently setting up the supplier for the appointment.The Detroit Medical Center, which bought the gear to change over its paper record group into electronic, as has been building up the procedure since, has created some encouraging insights. Head Nursing Officer Patricia Natale, credits the computerized application for decreasing the length of delayed confirmations, and misconceptions in controlling drugs through the â€Å"EMR-empowered prescription scanning† highlight. The hospital’s supervisory group confirms that the electronic documenting â€Å"system† has just created almost $5 in â€Å"savings† for the office, and has been redesigning security for â€Å"patients.†This accomplis hment is cultivated by viably administering basic exercises directed day by day, and reducing the events of solution mistakes by â€Å"75 percent,† according to the current evaluations, watches DMC Chief Medical Information Officer Leland Babitch, MD. Discoveries by The United States Institute of Medicine show that emergency clinic bungles are liable for around 100,000 of patient passings a year. DMC Vice President for Quality and Safety Michelle Schreiber, MD guarantees that the robotized graphing group has demonstrated to extraordinarily help suppliers with rewarding patients all through the day.The HIPAA issues that could emerge are as per the following. In the article in GreenvilleOnline. com site, â€Å"Growing Medical Identity Theft Puts Patients at Risk,† Osby, (2013) refers to a report gave by The U. S. Division of Health and Human Services, (2010). As a worry, human services â€Å"identity theft,† is in rivalry with the â€Å"other† most noticeab le national â€Å"identity† wrongdoings, guaranteeing over â€Å"5 million â€Å" casualties in the year Osby (2013) informs. Imprint Savage, a senior lawyer for Consumers Union, declared that breaking into patient’s â€Å"personal information† through mechanized databases is a difficult that is exacerbating in the clinical office.He perceives that â€Å"electronic clinical records† are fit for offering preferences to the medicinal services industry, and its supporters. In any case, he includes that issue lies in the confirmation of defending patient’s touchy materials (2012). Separately recognizable data, for example, â€Å"birthdates,† socioeconomics, â€Å"social security,† and contact numbers, give a bounty of realities which imminent criminals find incredibly alluring to when endeavoring to coerce assets from â€Å"hospitals, or for other fiscal rewards.These unlawful exercises unleash ruin on the patient, as incorrect solicit ations, which can bargain â€Å"their credit,† their work, and even subject them to inappropriate â€Å"treatments,† coming from erroneous â€Å"medical† documentation (Osby, 2013). The creator likewise alarms that â€Å"security† measures neglect to coordinate the interest for electronic records, information sharing, and web based life and versatile innovation to oversee persistent information, or the new uses for computerized wellbeing information.†Stealing is the essential guilty party in the â€Å"medical† field, affecting over â€Å"500 patients,† trailed distinctly by â€Å"authorized â€Å"disclosure â€Å"to,† or with â€Å"health information,† and staff oversights, and losing robotized, or â€Å"paper† documents (The Department Health and Human Services, 2010) GreenvilleOnline talked with Chad Lawson, a representative for â€Å"Spartanburg Regional,† (where a data security board was included in 20 12, to ensure that guidelines set up to shield â€Å"patient data are† strong, and dependable).During this discussion, Lawson prompted that â€Å"as innovation develops and changes and turns out to be significantly increasingly fundamental to the proceeding with advancement of improved quality, we should guarantee that our endeavors to guard data are versatile to the quick development of electronic clinical records and different entryways for speed and productivity in tolerant care† (2012).I accept innovation in the clinical records the executives business is so a long ways behind different ventures principally in view of moderateness, and that the impression of cost can exceed the worth. Despite the fact that the president has distributed about â€Å"$3 million Medicare/Medicaid bonuses† to different social insurance foundations, including â€Å"clinics,† and hospitals,† to help in the change, the cost of buying, activities despite everything preve nt progress.Despite the positive surveys from current clients of the electronic framework, under â€Å"4 percent† of offices have finished transformation, having previously constraining subsidizing of numerous IT anticipates, The University of Michigan School Of Medicine revealed. A fourth of American â€Å"hospitals,† â€Å"already† financially debilitated by the down-spiraling economy, have overhauled just mostly to computerized â€Å"records,† or have stayed with paper. Social insurance change as a rule has been a political â€Å"hotbed† of discussion all through a few presidencies.The nation’s bombing economy, rising joblessness, psychological warfare, catastrophic events are as of now on the front line of numerous discussions. The monetary financial plan â€Å"puts the squeeze† on some other projects, especially those which would in all likelihood require gigantic subsidizing to continue. I am of the feeling that these are a port ion of the reasons that the push to fuse an all inclusive electronic records group has been deferred, and still keeps falling behind different businesses.

10 Colloquial Terms and Their Meanings

10 Colloquial Terms and Their Meanings 10 Colloquial Terms and Their Meanings 10 Colloquial Terms and Their Meanings By Mark Nichol Why would that be a spoil encompassing ain’t? For what reason do editors get ornery or bothered, or have conniptions or cause a fuss, if essayists attempt to utilize these and different words? The recurring pattern of the English language’s jargon is brought about by contending crosscurrents. Neologisms come in with each tide, some of them washing aground and others floating retreat to the ocean. Be that as it may, professions from self-delegated specialists and implicit dissatisfaction by oneself chose better classes can likewise bring about the transfer of specific terms and maxims to the domain of unacceptable or nonstandard use. Here are ten words that, at any rate regarding one sense, have been downgraded by a relationship with provincial tongue. 1. Ain’t: Once a completely authentic withdrawal of â€Å"am not† utilized in any event in natural discussion by speakers of every social class, ain’t came to be related to less knowledgeable individuals, and in the United States explicitly with poor rustic inhabitants. It’s terrible that recorded as a hard copy, its utilization is confined to clever accentuation or informal articulations (â€Å"Say it ain’t so!†). 2. Permit: The feeling of permit meaning â€Å"concede† or â€Å"recognize† has been consigned to lack of clarity; only from time to time is this use utilized aside from in false rustic settings. 3. Conniption: This word for a passionate fit, generally showing up in plural structure (â€Å"having conniptions†), is as yet utilized sporadically from a jovial perspective. It was first confirmed just about 200 years back, yet its cause is dark, however it’s potentially a debasement of defilement, which once had an undertone of outrage, or may be gotten from a colloquial type of hypercritical (â€Å"fallacious†). 4. Get: Fetch has an informal air about it, and it’s terrible that the word needs decency, since it is more striking and exhaustive a term than get (â€Å"Could you bring that for me?†), and more reduced than, for instance, â€Å"Could you go over yonder and bring that back for me?† It makes due in one conventional sense, nonetheless: outlandish (initially, â€Å"brought from afar,† yet utilized allegorically for the greater part of its hundreds of years long life expectancy). 5. Ornery: This withdrawal of normal, affected by the last word’s less basic faculties of â€Å"coarse† and â€Å"ugly,† built up an implication of grouchy or mean conduct. Today, it’s utilized distinctly in an entertaining or derisive sense. 6. Figure: The feeling of figure that implies â€Å"suppose† (â€Å"I figure I should get home†) is one of the most prominent instances of cliché provincial tongue, yet it’s missing from formal use. 7. Bother: This colloquial variation of annoy, in the feeling of â€Å"stir up,† is utilized casually to depict aggravation or outrage. 8. Frenzy: Ruckus, most likely a blend of ruction (â€Å"disturbance†) and uproar (â€Å"boisterous activity†) themselves both colloquial terms is presently utilized just cheerfully. 9. Spell: The feeling of spell that implies â€Å"an uncertain time of time,† identified with the utilization of the word to mean â€Å"substitute,† is restricted to provincial vernacular or gesture of such use. 10. There: This in the past standard term meaning â€Å"over there† is presently known distinctly in provincial vernacular (or satirizing of it) or from a wonderful perspective. Need to improve your English shortly a day? Get a membership and begin getting our composing tips and activities day by day! Continue learning! Peruse the Expressions classification, check our well known posts, or pick a related post below:Wether, Weather, WhetherCertified and CertificatedWhen to utilize an

MEng (Masters of Engineering)

MEng (Masters of Engineering) Interested in different paths you can take to get a masters degree? Consider the stories of Phil 05 and Laura 06. Phil 05 (who got his undergrad degree last year in Course 6: Electrical Engineering and Computer Science) stayed a fifth year at MIT this school year to earn his masters in engineering. Phil got his masters from the Program Analysis Group (PAG) , but he strongly encourages you to check out a complete listing of all the groups. (Right, Phil?) What is the M.Eng. Thesis? The thesis requirement gives students an opportunity to develop and demonstrate their ability to carry out and document a reasonably comprehensive project requiring considerable initiative, creative thought, and a good deal of individual responsibility. The thesis may be a design project, an analytical paper, or experimental work of a technical nature. M.Eng. theses normally involve one or more of the following: 1. Design of a system followed by construction, test, and evaluation; 2. Formulation of an analytical or computational model of a system or process, simulation of the model, and comparison with actual data; 3. Development of a computer program that might: a. simulate a real system (e.g. Artificial Intelligence); b. aid in a diagnostic procedure; c. provide sophisticated, real-time analysis of measured data; d. develop and analyze a theory or theorem which is an abstraction or idealization of an actual process or system; e. apply some of the standard methods (of communication theory or control theory, for example) to aid in understanding of a process or system. 4. Experimental study of physical phenomena. For more frequently asked questions about the MEng thesis, check out the official MIT website. From Phil, The Course 6 MEng program is an extra year of study only available to MIT Course 6 undergraduates who want to earn a Master of Engineering degree in addition to their Bachelor of Science degree. There are two main components to the degree Graduate-level classes and a Masters thesis. An S.B. (Bachelor of Science) degree is pretty much only based on classes, and most of those classes are introductory survey courses intended to give the student an overview of different areas within EE and CS. The graduate classes required for an MEng degree require the student to study a particular area in depth, which might be the area that the students thesis is in. Many students take graduate courses as undergraduates in order to reduce the courseload during their 5th (MEng) year, but doing so is not mandatory. In general, the MEng program is a great deal because you can get a Masters level degree in 1 extra year (instead of 2 if you apply to another school), and you dont need to really apply for it (you automatically get in if you have above a certain GPA by the end of your junior year). Philosophically, the MEng program is geared mostly for people who want to work as engineers in the high-tech industry (at companies like Google, Microsoft, Linear, Analog Devices, etc.), which is why its called a Master of Engineering degree and not a Master of Science degree, but of course there are people who graduate with an MEng and continue on the academic path for their Ph.D. This is the website for Course 6 academic programs (not just limited to MEng): http://www.eecs.mit.edu/ug/index.html (Above, Phil has some fun at the notorious .) One of the many perqs of being a graduate student (heh), according to Phil, is the opportunity to be a TA (teaching assistant). This semester, Phil TAed 6.170: Laboratory in Software Engineering. The class website even links to information about repetitive stress injuries (RSI), so you know TAing it has to be a barrel of fun. 6.170: Laboratory in Software Engineering, reputed as one of the most intense and time-consuming classes in Course 6, is a course where students learn software engineering concepts through programming problem sets and a group final project. 6.170 is not an introductory programming course (for an intro. programming course, see 1.00: Introduction to Computers and Engineering Problem Solving); it uses programming as a tool to teach concepts for building, maintaining, and debugging large, sophisticated software systems. The final project, done in groups of 3-4, gives students the chance to build a moderately-sized piece of software in collaboration with teammates. Examples of final projects include Gizmoball (a customizable pinball game), Antichess (a variant of chess), and an RSS reader (for viewing online news). Each semester, the staff picks one or more of these projects and allows students to choose among them. Most 6.170 survivors who work as software engineers in industry (e.g., companies such as Microsoft or Google) cite it as one of the most educational and useful classes they have taken at MIT. Phil is now off to Stanford University, where he plans to earn a PhD in computer science. Laura 06 (Course 1: Civil and Environmental Engineering) decided to head to UC Berkeley after finishing her undergraduate degree at MIT to earn her masters degree in transportation systems. There are several masters programs in the CEE department at MIT, but Laura wanted to experience a change for her masters program: What made you want to go to a different school for your masters? I had time to take lots of grad classes and was very involved in my department, so I already knew all the professors, attended weekly meetings with the transit group, watched thesis presentations, attended weekly lunch guest speaker seminars, worked on a grad students thesis as a UROP . . . so I kinda feel like I already got a lot out of MITs grad program. While I could have gotten a head start on my thesis had I stayed at MIT (plus, I would have had the advantage of already knowing all the profs, getting some classes out of the way, just knowing all the ins and outs of the dept), because I had already become so involved, staying for grad school wouldnt have been a change at all, and I needed a change. Also, it will be good to see what other professors are working on, see a new part of the country, meet new students, etc. (Above, Laura has some fun in the rainforest.) How has MIT prepared you for your internship/the masters program at Berkeley? I am incredibly well prepared for grad school because of my own initiative, [but] not as well prepared for internships because MIT expects you to learn how to use the programs engineers use at work on the job, and while that isnt necessarily a bad thing, students from other schools almost always already know how to use the programs. (You may remember Laura from Meliss entry about her UROP and summer in Italy.)

Charles Darwin s Theory Of Evolution Essay - 2312 Words

Darwin and his Followers Charles Darwin is one of the most well known names in the United States for good reason. His theory of evolution through natural selection was not only revolutionary in the scientific world, but were also applied to society by some of his followers in this country. Some of these applications were beneficial to society while others simply allowed people to use his teachings for their own goals. While not apparent at first, Darwin does believe in a meaning in life similar to Tolstoy, and does not have the same pessimism as Freud. However, Darwin’s followers in America do not share the same view, and use his findings to establish Social Darwinism in their country. This backdrop allows for many racist norms in the name of science, and allows for the occurrence of cases like that of Henrietta Lacks. Taking a look at Darwin’s The Origin of Species, his wording clearly shows that he is attempting to report his findings using only facts. In this w ork, Darwin aims to shed light on the origin of all species, but is very careful to only mention the origin of man very briefly. This avoidance can be explained by his fear of public reception to such a controversial new theory on all of life. At the time of his publication, the english speaking world is dominated by creationists firmly believing that God is the universal origin of all species. Despite his lack of God in his explanation of the origin of life, Darwin shows that he does believe in aShow MoreRelatedCharles Darwin s Theory Of Evolution984 Words   |  4 PagesCharles Robert Darwin was a British man who became one of the greatest contributors to the study of evolution. He was a naturalist who was able to develop a theory of evolution based on biological changes that he witnessed occurring in varieties of samples on his travels all around the world. Charles Darwin is valuable in science history, simply because he was the first geologists who had come the closest for c losing the gap on how and why biological changes occurred. The naturalist and geologistRead MoreCharles Darwin s Theory Of Evolution801 Words   |  4 PagesThe theory of Evolution is one of the greatest intellectual revolutions of human history. It can drastically change our perception of the world and our place in it. Charles Darwin created a coherent theory of evolution and amassed a great body of evidence in support of this theory. During this time, most scientists fully believed that each organism and adaptation was the work of the creator. A fellow scientist Carl Linnaeus created a system of classifications that we still use today. Charles RobertRead MoreCharles Darwin s Theory On Evolution Essay1074 Words   |  5 Pagesand how did life start, along with the creation of the universe and Earth? Charles Darwin’s theory on evolution, which is called natural selection, is based on the idea of species naturally adapting to their surrounding environment to better the species chances for survival. Creationism, on the other hand, is the belief that the universe and living organisms originate from specific acts of divine creation. Both are theories on life, and how such life came to be thing we all know. It is not the strongestRead MoreCharles Darwin s Theory Of Evolution1750 Words   |  7 PagesCharles Darwin is remembered for his theory of evolution. Much controversy surrounds Darwin s theory. Questions abound. Is evolution a four billion year old process, creating life forms primarily at random but each shaped by an ever-changing and complex environment, that has resulted in all of the wondrous life forms that surround us? Or are all of those beautiful elements of our nature, along with the vastness and majesty of the entire universe, a creation of an intellect of vast intelligence andRead MoreCharles Darwin s Theory Of Evolution1055 Words   |  5 Pages Charles Darwin was an English naturalist and geologist, he was known greater for his contributions for the evolution theory. Darwin wrote a book in 1859 it was published and became the greatest and well known book. The name of the book was â€Å"On the Origin of Species†. In the book he wrote about his theory of evolution by natural selection, he discovered how the process of how organisms change as time goes on. Changes in traits and the organism’s physical behavior. Darwin believe change happensRead MoreCharles Darwin s Theory Of Evolution951 Words   |  4 Pagesmore vigorously than in America’s public school science classrooms. Of particular concern for school administrators and the educators whom they supervise, are the repeated efforts of Christian fundamentalists to replace the teaching of Charles Darwin’s Theory of Evolution by Natural Selection with Biblical Creationism. During the past ninety years, many legal cases have further defined the bo undary of that wall of separation. In response, the methods employed by the proponents of Biblical CreationismRead MoreCharles Darwin s Theory Of Evolution1737 Words   |  7 PagesThe theory of evolution is one of the great intellectual revolutions of human history, drastically changing our perception of the world and of our place in it. Charles Darwin put forth a coherent theory of evolution and amassed a great body of evidence in support of this theory. In Darwin s time, most scientists fully believed that each organism and each adaptation was the work of the creator. Linneaus established the system of biological classification that we use today, and did so in the spiritRead MoreCharles Darwin s Theory Of Evolution1957 Words   |  8 Pagesdiscusses the theory of evolution in detail. Topics this paper will address include defining the theory of evolution and explaining how the theory has evolved over time, as well as highlighting the strengths and weaknesses of the theory and e xamining how effective the theory is in today’s world. I. Description of the theory The theory of evolution sets forth an explanation of how all of the living species on Earth came to be. The theory as we know it today, written by Charles Darwin, states thatRead MoreCharles Darwin s Theory Of Evolution2319 Words   |  10 PagesCharles Darwin is commonly known for writing On the Origin of Species, published in 1859. Based on his findings, Darwin concluded to â€Å"the theory of evolution, [by which] is the process of which organisms change over time as a result of changes in heritable or behavioral traits† (Than, 2015). Certain changes that occurred in the organism s’ environment allowed it to evolve, survive, and produce offspring with those developed traits. He recorded his findings while aboard the second voyage of H.M.SRead MoreCharles Darwin s Theory Of Evolution1714 Words   |  7 Pagesâ€Å"Survival of the fittest† is one of the greatest concepts discussed by Charles Darwin (who is known as the father of evolution) and which has also affected many species throughout the world over the years, including us! As presented in his theory of evolution, Charles Darwin explains how those with advantageous traits will be able to better survive than their fellow counterparts. In other words, organisms with traits best suited for their environment will have higher chances of surviving than those

The White Man s Burden - 1415 Words

Throughout the 18th, 19th, and mid-20th century, Britain was the most recognized and powerful colonial power in the world. With colonies stretching from islands in the Caribbean to islands in the far Pacific, Britain had built an empire using this idea imperialism—the domination and exertion of contemporary British ideas, most often through trade, investments, and occupation. This display of British power certainly resonated with many throughout the world, especially other European powers that had imperialistic fascinations of their own. In fact, the spread of imperialism was encouraged to ‘white’ nations across the globe. This encouragement can best be seen in Rudyard Kipling’s â€Å"The White Man’s Burden.† However, at the same time, the†¦show more content†¦Kipling states that these men should send their sons into exile in these uncivilized nations in order to fulfill what the ‘captives’ need. He states that those that do take up the call to bear the white man’s burden must be patient and not prideful. What Kipling recognizes from his time and experiences in India is that, often, there could be complications with communication. Because of this, one must remain patient with the ‘sullen people,’ while at the same time, slow to pride. Further encouraging white men, Kipling states that they must fill the mouth of Famine and drive out the sickness that currently plagues India. While he considers the duties he asks of the white men noble, Kipling plainly states that they will not live like kings; it is tough and dirty work. He acknowledges the poor conditions when he states â€Å"no tawdry rule of kings, but toil of serf and sweeper.† These are the conditions of those they hope to bring into civilization. In his ideal civilization, Kipling believes there is a standard—the British standard. In every facet of civilization, he believes in the British way. This belief is seen when he states, â€Å"ye dare not stoop to less.† Kipling calls for the best out of those who choose to fulfill their duty. Also, just as expected a capitalist from Britain, Kipling believes in gaining profit, seen when he states, â€Å"seek another’s profit, andShow MoreRelatedThe White Man s Burden10652 Words   |  43 Pageshave the urge to defend it’ Étienne De La Boà ©tie Take up the White Man s burden– Ye dare not stoop to less– Nor call too loud on Freedom To cloke yourRead MoreWhite Man s Burden By Rudyard Kipling1354 Words   |  6 Pages Imperialism English writer Rudyard Kipling published a very famous poem called â€Å"White Man’s Burden† in 1899 which embodied the European feel of superiority over the indigenous peoples. Kipling published this poem when the Americans were conquering different places. In fact, the original subtitle of this poem was â€Å"The United States and the Philippine Islands.† This was because the United States had acquired the Philippines from Spain after winning the Spanish-American War. KiplingRead MoreThe White Man s Burden By William Wordsworth2469 Words   |  10 Pagesin the future† (â€Å"Classic†). Many poems are significant because of the writing that is portrayed for our pleasure using our emotions. Characters from different novels tend to have the same characteristics that poems have. Kipling’s poem, â€Å"The White Man’s Burden†, written and published in 1899, speaks about the power that one race has over another. The character Heathcliff from the novel, Wuthering Heights, depicts the characteristics shown throughout this poem. Kipling’s poem articulates superiorityRead MoreAnalysis Of Forster s The White Man s Burden 852 Words   |  4 Pageshave the urge to defend it’ Étienne De La Boà ©tie Take up the White Man s burden– Ye dare not stoop to less– Nor call too loud on Freedom To cloke yourRead MoreThe White Man s Burden By Daniel Richter1083 Words   |  5 Pagesâ€Å"agency† through discussing their agriculture, culture, and civilization as a whole. The Never forgotten article portrays the tragedy of the Native American population through discussing their negative stereotypes and the â€Å"White Man’s Burden†. As a result of the â€Å"White Man’s Burden†, we see misconceptions of their humanity and culture. In the story of Pocahontas, we do not get the view of a Native American individual, instead an Englishman by the name of John Smith tells a narrative of Indian PrincessRead MoreThe White Man s Burden By Rudyard Kipling10612 Words   |  43 Pageshave the urge to defend it’ Étienne De La Boà ©tie Take up the White Man s burden– Ye dare not stoop to less– Nor call too loud on Freedom To cloke yourRead MoreThe White Man s Burden By William Easterly1704 Words   |  7 Pages‘The White Man’s Burden’ is a book by William Easterly. The book explain why Western relief has done more harm than good. There are high poverty levels in Africa where millions of children are dying from easily preventable diseases despite the increase in foreign aid. Gordon brown called for doubling of foreign aid which was a Marshall plan to help the world’s poor countries. According to Easterly, the West spent around $2.3 trillion on foreign aid for the past five decades and has not yet managedRead MoreA White Man s Burden, And Achebe s Things Fall Apart1747 Words   |  7 Pagespoem, â€Å"A White Man’s Burden,† and Achebe’s â€Å"Things Fall Apart,† have been written in order to support or go against colonization. But despite much debate, colonization has been a tradition that has caused those regions being colonized much struggle and negativity. The novel Things Fall Apart, speaks of the life of Umuofia2, a fictional Nigerian village, and its traditions before colonization and then the changes it faces at the initiation of colonization. It is based around the life of a man named OkonkwoRead MoreAndrew Black s Schooling The World : The White Man s Last Burden Essay1014 Words   |  5 Pageseducation in the world becomes similar gradually. At the same time, the debates about whether modern education is advantaged or not appears. Based on the schools in Ladakh (the north of Indian Himalayas), Carol Black’s â€Å"Schooling the World: The White Man’s Last Burden (2010)† mainly focuses on the consideration of modern education from several aspects: modern education loses the teachings of inner spiritual and survival skill; modern school is like factories and student is the product; and too much concernRead MoreAnalysis Of Rudyard Kipling s The White Man s Burden / Send Forth The Best Ye Breed1132 Words   |à ‚  5 PagesIt was 1899 when poet and author Rudyard Kipling issued his famous call to â€Å"Take up the White Man s burden / Send forth the best ye breed† (290). Kipling thought that the culture of predominantly white, Western nations, such as America and England, was superior to foreign cultures. He was an admirer of British imperialism in India, and was a strong advocate for America’s involvement in the Philippines. Kipling earnestly believed that foreign peoples would benefit from the forceful introduction of

Damage Control Strategy for Alumina Free Essays

Alumina Incorporated is a $4Billion aluminum-making industry operating in eight countries with the United States of America as its base which also accounts for 70% of its sales. It is situated in the fringes of Lake Dira in the State of Erehwon. Five years ago, Alumina Incorporated was reported to be in violation of environmental discharge norms in a routine EPA compliance evaluation inspection. We will write a custom essay sample on Damage Control Strategy for Alumina or any similar topic only for you Order Now The polycyclic aromatic hydrocarbon (PAH) concentration in test samples was above the prescribed limit of 5milligrams per liter of all hydrocarbons. A clean-up was ordered by the Environmental Protection Agency (EPA), to which Alumina complied promptly. The subsequent environmental audit reported the violation as â€Å"corrected†. Barring this one incident, Alumina Inc. has enjoyed a good overall environmental record. Now, it is being accused by Kelly Bates, a 38-year-old single mother, of contaminating the waters of Lake Dira with carcinogenic effluents and that the alleged contaminated water is the proximate cause of the leukemia Kelly Bates’ 10-year-old daughter. This accusation was made through the Erehwon Reporter, a local daily. Alumina’s reaction to control the damage caused by this accusation was to release a news story highlighting the efficacy of their system declaring that they use the best available technology for pollutant cleanup in compliance with the Clean Water Act. This strategy was suggested by Arthur Todd, the legal counsel for the company. This damage control strategy, at first blush, may seem to be too defensive as it is a direct counter to the accusation of Kelly Bates and is calculated to balance public opinion about the company. Even the Erehwon Reporter called this a defensive move in a double editorial. Despite the fact that this may be a defensive move, this is the proper way to handle an accusation made through the press—to counter it through the press also. The media can be your friend or foe during a disaster (Baker, 2001). When charged for being defensive by the Erehwon Reporter, Alumina no longer used the press to counter the charge. Instead, it ignored the Erehwon Reporter editorial and went on to conduct an independent site study to check for new violations. This shows the company’s willingness to correct any mistake as soon as possible. And this also shows concern for the environment and for the populace. This is a value which is very appealing to people. And truly enough, the independent site study showed that the PAH levels are lower than the prescribed limit of 5milligrams per liter of all hydrocarbons. This gives the company, as well as a large portion of the residents of Erehwon, a lot of breathing space. This should also quell Kelly Bates’ accusation against the company for a while. However, after a short while, a study made by an American Scientific Society showed that the PAH levels in Lake Dira are high, in fact, 100times higher than pre-urban conditions. Although the cause of this was found to be the heavy traffic in Erehwon, and not the aluminum-making industry, this finding still puts into question the independent site study made by Alumina on the PAH levels of Lake Dira because their results are not in harmony with each other. This development prompted Kelly Bates and the press to approach the EPA to get hold of a copy of the environmental audit report that documented Alumina’s violation of the Clean Water Act five years ago. They were claiming their rights as citizens to be informed of audits made by government agencies. Though they have such rights, the Freedom of Information Act (FOIA) allows the company to withhold confidential information. The environmental audit report is considered confidential information which the company may refuse to reveal. However, Alumina agreed to release portions of it which pertain directly only to the violations discovered five years ago. This erases any air of arrogance on the part of the company and shows their willingness to cooperate and desire to avoid any sensationalized dispute. And this is a proper way to handle this kind of situations. Statements should reflect concern, a call to action, and a move toward resolution. Baker suggests: provide as much information as possible. If your company has an involvement in the situation, admit it. The public can be very forgiving unless they perceive you’re hiding something (id). Also, allowing only a partial release of the audit report kept the company from jeopardizing its business by keeping release of confidential information to a minimum. However, despite all the cooperation extended by the company, Kelly Bates still threatened to file her lawsuit. The company, seeking to avoid protracted litigation, sought an alternative dispute resolution to settle the case. It sought a third party mediator to settle the dispute and it was a success. They saved money by eliminating litigation expenses. The company’s settlement offer was in no way an admission of guilt. It was more of a money-saving device. The cost of the mediated settlement is a fraction of what Alumina would have spent to defend against Kelly Bates’ claims in court. Alumina’s Values The primary value displayed by Alumina in cases of crises is its willingness to comply and cooperate and correct its errors, if any. It has a humble approach towards dispute resolution. This value is shown by its immediate compliance with the Clean Water Act when it was audited five years ago. When Kelly Bates made an accusation, it made an independent site study of the lake. And this value was also shown when it was willing to allow a partial release of the audit report. The company never tried to hire a public relations officer or an image consultant. It did not turn to public relations firms to clean up their reputation rather than change environmentally damaging practices, as is the trend these days, even though the latter strategy is more costly (Beder, 1997). This is a noble trait. How to cite Damage Control Strategy for Alumina, Papers

Network Performance and Competitive Impact

Question: Discuss about the Network Performance and Competitive Impact. Answer: Introduction In the 21st century, airlines industry has seen some impressive and most dynamic change in the sector. Emirates airlines are using some strategies that will increase the overall competitive edge in the marketplace. This is why, the corporate-based strategy and the management of the business will define the procedure of directing as well as leading the operations within the organization by optimizing the present resources in an extensive manner to attain the objectives (Borenstein and Rose, 2014). Considering some factors, it includes: The economic factors include the rate of inflation as well as the exchange rates which are related to the use of fiscal policy as well. The operational limits with the economy is to make sure that there are areas to handle the double digit economy. Emirates have been able to manage with the beliefs and the lifestyles of the passengers who tend to embrace the services. For this, the airlines have tried to make customer friendly equipment for all the disabled people like wheelchairs. There are other provisions for the customers which include the baby trolleys which are for the easy movement of those with the children. For the airlines, there are different policies and programs that has been inhibited by Emirates. They are able to extend the opportunities with creative thinking and problem solving in the organization. The technology is based on handling the advancement with assured safety, convenience of the air transport. Emirates also provide with the entertainment with proper information of what is happening in the world, with free Wi-Fi. It includes the forms where the sustainability is set with democracy. One of the example is September 11 attack in US that led to a decrease in the revenue for the airlines. Emirates still tried to work in a better manner. The political and the legal challenges led to the suspension of the flights in Iraq with the other forms of the conflicts. Economic concepts and models As per the plans of Emirates, it has been unveiled that there will be a construction of the Overhaul shop in Australia. The cost advantages are important for the sizing effects. Hence, for the greater volume, there are greater advantages. This includes the short term positive impact on with the addition to the value. (Banerjee et al., 2013). The qualitative factor is mainly related to the decrease in the cost, which lead to the increase in the entity profits. Emirates is able to handle the services, customer satisfaction which includes the experience with the airlines. As per the survey, it was seen that the Emirates was the strongest airlines and is the benchmarking tool when compared to the Delta and American Airlines. Emirates is cost efficient with the Cost per Available Seat Kilometer. The above graph shows that trading is important for UAE economy with the proper hold on the long productive efficient that is the lowest point on LRAC (Long Run Total Cost Curve). For Emirates, there have been foreign investors who tend to focus on majority stakes in the company mainly out of the free zone area. The financial sector also include the different services for the airlines. As per the analysis, Emirates may charge differently from the different travelers depending upon the demand. The charging of the higher fares for the will have more inelastic demand and the lower prices will have more of elastic demand. With this, there is a price discrimination that is contingent of the airline that has a market power. (O'Connell et al., 2016). In Australia, the largely operated body works on the operations of the duopoly of the airlines to maximize the yields. The blue box represent the profit from the business travelers and the black box represent the sales of the ticket from the other travelers. The discrimination in the pricing in Emirates include the different prices for the different category of the passengers like the students, couples etc., as shown in the diagram. Demand and Supply The demand for the air transport includes the employment potency. Here, the functions are based on the air transport with proper economic activities. It includes the supplies of the air transport, as a consequence, of the current GFC (Global Financial Crisis) for both the demand and support. It has resulted in the huge job cut in the industry except in the Emirates Airlines. Emirates has been working on the Gross Domestic production interest rate and the producer per index so that it can build a proper network to the different destinations. With the change in the equilibrium pricing, there is a change in the price of the airline tickets as well as the quantity. In summer, the demand for the airlines tend to increase and so it shifts to the right for the Emirate airlines. Global challenges faced of Emirates Airlines Globalization has been important but a major drawback for the airline industry. It sets the relation between the government as well as the private sector. The crisis in the major economy of USA has passed to different airlines with a major impact on the business cycle. The revenues of the company have declined slightly with passing the time. The company is one of the important parts of the Emirate Group which also consist of Data services. Some group profits were around $364 million for around six month which means there is around sixty-four percent fall and rise in revenues are just one percent. The main reason behind this fall is claimed to be the influence of dollar and the issues in operating culture for the further slump in profits levels (O'Connell and Bueno, 2016). Conclusion Emirates airlines are facing a hard time in the current environment, and for them, Dubai was a secure market however it is nor covered with many unstable situations with war and low oil prices around. The company will have to recognize the gap and offer what other are not offering along with expansion plans in other parts of the world by accurately analyzing the market (Logothetis and Miyoshi, 2016). Emirates can focus on the improving the customer needs as well as tailoring their services to bring down the risks and improving the cushioning effect from the competitors. In comparison to the other airlines, Emirates could also focus on the assessing the politics with liberalized economic laws. One of the best infrastructure in the world with the lowest tax business model, Emirates, has been able to overcome the risks with balancing the airlines, and improving the traffic generation for ticket booking. Reference Belobaba, P., Odoni, A. and Barnhart, C., 2015.The global airline industry. John Wiley Sons. Borenstein, S. and Rose, N.L., 2014. How airline markets work or do they? Regulatory reform in the airline industry. InEconomic Regulation and Its Reform: What Have We Learned?(pp. 63-135). University of Chicago Press. Dai, M., Liu, Q. and Serfes, K., 2014. Is the effect of competition on price dispersion nonmonotonic? evidence from the us airline industry.Review of Economics and Statistics,96(1), pp.161-170. Li, J., Granados, N. and Netessine, S., 2014. Are consumers strategic? Structural estimation from the air-travel industry.Management Science,60(9), pp.2114-2137. Beik, N. and Galbraith, J., 2016. Fan identification and the perception of the sponsor-team fit: The case of Emirates Airlines and Arsenal FC. Banerjee, A., 2013. Emirates airlines-An exploratory study.ZENITH International Journal of Business Economics Management Research,3(5), pp.133-141. O'Connell, J.F. and Bueno, O.E., 2016. A study into the hub performance Emirates, Etihad Airways and Qatar Airways and their competitive position against the major European hubbing airlines.Journal of Air Transport Management. Logothetis, M. and Miyoshi, C., 2016. Network performance and competitive impact of the single hubA case study on Turkish Airlines and Emirates.Journal of Air Transport Management.

FAQs for Writing Your Graduate Admissions Essay

FAQs for Writing Your Graduate Admissions Essay When graduate school applicants learn of the importance of the admissions essay to their graduate school application, they often react with surprise and anxiety. Facing a blank page, wondering what to write in an essay that can change your life can paralyze even the most confident of applicants. What should you include in your essay? What shouldnt you? Read these answers to common questions. How Do I Choose a Theme for My Admissions Essay? A theme refers to the underlying message that you intend to convey. It may be helpful to make a list of all of your experiences and interests at first and then try to find an overlapping theme or connection between the different items on the list. Your underlying theme should be why you should be accepted into graduate school or specifically accepted into the program to which you are applying. Your job is to sell yourself and distinguish yourself from other applicants through examples. What Type of Mood or Tone Should I Incorporate in My Essay? The tone of the essay should be balanced or moderate. Dont sound too cheerful or too morose, but keep a serious and ambitious tone. When discussing positive or negative experiences, sound open-minded and use a neutral tone. Avoid TMI. That is, do not reveal too many personal or intimate details. Moderation is key. Remember not to hit the extremes (too high or too low). Additionally, do not sound too casual or too formal. Should I Write in the First Person? Although you were taught to avoid using I, we and my, you are encouraged to speak in the first person on your admissions essay. Your goal is to make your essay sound personal and active. However, avoid overusing â€Å"I† and, instead, alter between I and other first-person terms, such as â€Å"my† and â€Å"me† and transition words, such as however and therefore. How Should I Discuss My Research Interests in My Admissions Essay? First, it is not necessary to state a specific and concise dissertation topic in your essay. You only to need to state, in broad terms, your research interests within your field. The reason you are asked to discuss your research interests is that the program would like to compare the degree of similarity in research interests between you and the faculty member you wish to work with. Admissions committees are aware that your interests will likely change over time and, therefore, they do not expect you to provide them with a detailed description of your research interests but would like for you to describe your academic goals. However, your research interests should be relevant to the proposed field of study. Additionally, your aim is to show your readers that you have knowledge in your proposed field of study. What If I Don’t Have Any Unique Experiences or Qualities? Everyone has qualities that can distinguish themselves from other individuals. Make a list of all your qualities and think of how you utilized them in the past. Discuss the ones that will make you stand out but will still have some connection to your field of interest. If you do not have many experiences in your field, then try to make your other experiences relate to your interests. For example, if you are interested in applying to a psychology program but only have experience working at a supermarket, then find a connection between psychology and your experiences at the supermarket that can show your interest in and knowledge of the field and portrays your ability to become a psychologist. By providing these connections, your experiences and you will be depicted as unique. Should I Mention Which Faculty Members I Would Like to Work With? Yes. It makes it easier for the admission committee to determine if your interests match with the faculty members you’re interested in working with. However, if possible, it is recommended that you mention more than one professor you wish to work with because it is a possibility that the professor you are interested in working with is not accepting new students for that year. By mentioning only one professor, you are limiting yourself, which can decrease your chances of being accepted. Additionally, if you only wish to work with a specific professor, then you are more likely to be rejected by the admissions committee if that professor is not accepting new students. Alternatively, it may be helpful to contact professors and find out if they are accepting new students before applying. This reduces the chances of being rejected. Should I Discuss All Volunteer and Job Experiences? You should only mention volunteer and employment experiences that are relevant to your field of study or have helped you develop or acquire a skill that is necessary for your field of interest. However, if there is a volunteer or job experience that is not related to your field of interest yet has helped influence your career and academic goals, discuss it in your personal statement as well. Should I Discuss Flaws in My Application? If Yes, How? If you think it may be helpful, then you should discuss and provide an explanation for  low grades or  low GRE scores. However, be concise and do not whine, blame others, or try to explain away three years of poor performance. When you discuss flaws, make sure you aren’t giving unreasonable excuses, such as â€Å"I failed my test because I went out drinking the night before.† Provide explanations that are reasonably excusable and comprehensive to the academic committee, such as an unexpected death in the family. Any explanations you give must be very very brief (no more than roughly 2 sentences). Emphasize the positive instead. Can I Use Humor in My Admissions Essay? With great caution.  If you do plan on using humor, do so cautiously, keep it limited, and make sure it is appropriate. If there is even the smallest possibility that your statements can be taken the wrong way, dont include humor. For this reason, I advise against using humor in your admissions essay. Should you decide to include humor, do not let it take over your essay. This is a serious essay with an important purpose.  The last thing you want to do is offend the admissions committee or let them believe that you are not a serious student. Is There a Limit to the Length of the Graduate Admissions Essay? Yes, there is a  limit  but it varies depending on the school and the program. Usually, admissions essays are between 500-1000 words long. Do not exceed the limit but remember to answer any assigned questions.

Word Choice Stationary vs. Stationery - Proofeds Writing Tips

Word Choice Stationary vs. Stationery - Proofeds Writing Tips Word Choice: Stationary vs. Stationery What do you call a pencil that can’t move? Stationary stationery! If you didn’t find that hilarious, we assume it must be because you’re not sure about the difference between â€Å"stationary† and â€Å"stationery† (we refuse to accept that our puns are inherently unfunny). Why arent you laughing? Is this thing on?(Photo: flickr/Benjamin Ragheb) More seriously, the terms â€Å"stationary† and â€Å"stationery† are commonly confused due to looking so similar on paper. However, since they also refer to completely different things, you need to use them correctly if you’re writing for college or work. Stationary (Not Moving) â€Å"Stationary† is an adjective meaning â€Å"immobile† or â€Å"not moving.† If you’ve ever been to a spinning class at a gym, for example, you’ll have ridden a â€Å"stationary bicycle.† Spinner 1: Are we nearly there yet?Spinner 2: Just shut up and pedal. It can also be used to describe something that can move, but isn’t currently: The driver collided with a stationary vehicle, but nobody was hurt. Another use of â€Å"stationary† is to describe an unchanging condition or quantity, such as in: A stationary population can enhance social stability. In either case, â€Å"stationary† refers to something that doesn’t move. Stationery (Office Materials) The noun â€Å"stationery† refers to office supplies, particularly paper and other writing equipment: We’re running low on stationery, so I’ve ordered paper and toner. It can also be used as an adjective when describing something related to stationery, such as a â€Å"stationery set† (a set of writing equipment) or a â€Å"stationery store† (a shop that sells stationery). Technically, the coffee doesnt count as stationery, even if most office workers would stop functioning without it. Stationary or Stationery? Since one of these terms is spelled with â€Å"-ar-† and the other with â€Å"-er-,† the key thing is remembering which is which. Luckily, this is made easier by the fact that â€Å"paper† is spelled with an â€Å"-er† at the end, as well as being an important office supply: Paper is a type of stationery. As such, if you’re describing something that, like paper, can be found in an office, the correct term will typically be â€Å"stationery.† Otherwise, the right word will be â€Å"stationary.† Remember: Stationary = Not moving Stationery = Office supplies

Contract Law Essay Example | Topics and Well Written Essays - 2500 words - 1

Contract Law - Essay Example The customer handling is a tactic that helps you in increasing the retention rates of the customers. The customer loyalty with your company can enhance your sales and helps in increasing your yearly turnover. These customer complaints when handle properly inform the organization what actually the customers wants in product, their needs and what changes they further want in your product or service. The importance of these complaints, requirements and ideas from the customers are very important due to the reason that the company actually serving these people. So these complaints are actually the customer voice that meant a lot for the organization. The after sale service of a company is important because customers may feel some problems while the usage of the product and dealing with problems may help in gaining their loyalty. These customers compliant handling is not only important to the sales and marketing department of the product launching compnay but also important for the servic e providing companies. The purpose of this article is to deals in importance of complaint handling within the retail FS UK market. We will consider that what problems actually the customer were facing and how the problem solving enhances their service market. In 2003 the life insurance company which was based in financial market of UK ... ancial market of UK paid the fine of 675,000 pounds due to their mortgage endowment complaints which were not handled properly by their service department. Similarly in 2004, the same Life Insurance Company paid the fine of 725,000 due to their bad handling of mortgage endowment complaints, which they were facing the last year. The only reason was that the company was unable to provide better services before and after the sale of their product and services. In 2005, High Street Bank paid the fine of 800,000 pounds due to their worst handling of customer complaints. In 2006, again the same Life Insurance Company paid the fine of 750,000. In 2007, IFA paid 330,000 of pounds as fine against worst compliant handling of their customers. These all fines which are paid by the companies mention above are the only reason of bad customer services they provide to the customers. These companies then need to take a deep look inside their customer relation services in order to know that what the r oot cause of the problem is. Where the main problem lies We try to search and find some issues which these companies lack and these were The financial service companies were fail to give efficient customer services as customer advisory department were failed to advise the customer the which service suit them most. The importance to the customer within the company wasn't matter when they first step in the company. The companies were unable to investigate deeply in order to know that where the company lacks or performing badly and the only reason was that they lack a sufficient communication level. The companies were unable to launch such systems and strategies that can improve the customer relations with their employee's and the reason was this that they actually don't know that where the

London Olympics Essay Example | Topics and Well Written Essays - 1750 words

London Olympics - Essay Example Sustainability is not probable as long as the expansion of capital enlarges the ranks of the poor and impedes the access to the resources needed for mere survival (Adams. 1992). Capitalism no longer needs growing armies of unemployed to ensure low wages, nor need it control vast areas to secure regular access to the raw materials and primary products for its productive machine; these inputs are now assured by new institutional arrangements that modified social and productive structures to fit the needs of capital (Lewis. 1954). At present, however, great excesses are generated, excesses that impoverish people and ravage the regions. Profound changes are required to facilitate a strategy of sustainable development. Ecotourism development strategies may contribute to promoting a new form of dualism: a dual structure that permits people to rebuild the rural societies, produce goods and services in a sustainable fashion while expanding the environmental stewardship services they have alw ays provided (Sen. 1981). In the absolute analysis, it is rediscovered tha... J., C. J. M. Musters, et al. 1996). Even in the poorest of countries, social chasms not only prevent resources from being used to ameliorate the situation, but in fact compound the damage by forcing people from the communities and denying them the opportunities to develop their own solutions (Baker, S., M. Kousis, et al. 1997). For this reason, the search for sustainability involves a dual strategy: on the one hand, it must involve an unleashing of the bonds that restrain people from strengthening the organizations, or making new ones, to use the relatively meagre resources to search for an alternative and autonomous resolution to the problems. On the other hand, a sustainable development strategy must contribute to the forging of a new social pact, cemented in the recognition that the eradication of poverty and the democratic incorporation of the disenfranchised into a more diverse productive structure are essential. In an Olympic first, the new policy confirms London 2012's commitment to the innovative 'One Planet Olympics' theme, which links enhancement of the local environment and sustainable development initiatives to tackling global issues such as climate change. Sustainability, then, is about the struggle for diversity in all its dimensions (Barraclough. 1991). International campaigns to conserve germplasm, to protect endangered species, and to create reserves of the biosphere are multiplying in reaction to the mounting offensive, while communities and their hard pressed members struggle against powerful external forces to defend their individuality, their rights and ability to survive while trying to provide for their brethren. The concern for biodiversity, in its broadest sense, encompasses not only threatened flora and fauna, but also the

Marketing plan and the strategies for small business enterprises

Marketing plan and the strategies for small business enterprises Small business enterprises (SBE) are normally started and owned by solely and is the way of entrepreneurs own marketing concept and is different other than business in global market. It is the widely spread and known business in western region of world, specifically in Europe and is contributing to worlds economy very efficiently. Though there is always lack of marketing specialists and the resources as well as skills, marketing approach are always based on sole decision makers as of entrepreneurs perceptions. It also cannot be separated from the marketing approach which includes relationship approach and is found that marketing is important as other functional areas of the small business organizations. The business is affected by marketing which includes, the location, pricing, sales techniques, advertising, promotional activities even the goal of the company. Marketing is all about the making its customers aware of the products or services, good value, good service and following up the customers are even more important which can be done better than the competitors. Introduction In general small businesses are run by the owner who owned the business privately. According to the Industry Canada, the business that has less than 500 employees is known as small medium enterprise. In addition, small business is defined as the business having less than 100 employees and if the business is based on service then the number of employees is even less than 50 and. According to SBEs industry published guidelines, for wholesaling the range of employees falls under 100 to 500 and for manufacturing, ranging from 500 to 1500. Thought the small businesses hold lesser number of employees and other resources, it holds the powerful position for the economic development. It is quite difficult to define the accurate definition for small business because of different varieties of firms, but finally according to the agreement, is defined differently in different parts of the world and according to the national needs. (Theng and Boon 1996). It plays the vital role as the contributors to the economic, development and the employment growth in the economy of Individual County as well as in the world economy. Mulhern (1995) concluded that, there is 99% of companies are small and medium sized in all over Europe whereas also generated 66% of employment. The idea of comparing the size of a business, to the size and power of a boat, provides an excellent analogy. A cruise ship may withstand storms and high waves much better than a small yacht, but it is not very manoeuvrable. A speedboat can go places a ship could never attempt. It is faster, agile, and can turn quickly to avoid danger. These comparisons are no surprise. Most people seem to realize these differences, but contemplating them well enough to seize their potential is what separates the weak from the strong. The small athlete, who could easily be crushed by bigger competitors, can still win by dodging them and outrunning them. For small business owners to adapt the same thinking as big business can easily bring disaster. You have the advantage if you think differently. Business models are changing fast, and a small agile company can adapt more quickly. There are big companies teetering on the edge of bankruptcy. Some of them are so steeped in outdated business practices that they cannot adapt quickly enough to avoid hitting the iceberg. Every product or the services is worthless unless there are any customers to buy them and are the key factors for making any business towards the success or the failure. Here exists the essence or the importance of marketing for generating the customers for the business whether it is done online or offline. Marketing is none other than creating the demands for the products or the services provided by the business from the potential customers and even more additional demands from the existing customers. (www.theinternetbusinesscoach.co.uk) In general, most of the small businesses spend less on marketing but key for whole process is to focus on the right customers whether by adding value to the products or services which is directly perceived by the customers mind creating the brand loyalty which will be discussed in next section of this report. Customer as a Key Factor The mantra The customer is the king, is popular since the 1940s. The customers are being key factors for the success of the business since early age of business development. In every or almost all business enterprises, the ultimate goal of those organizations is to fulfil the demands or their wants and needs through products or the services to the customers. CRM as the solution for Small Business Customer relationship management widely known as CRM, as mentioned by (Chang, Liao and Hsiao, 2005) it is really an observable fact when came out after the occurrence of Internet and the web technology in order to facilitate for the implementation of CRM. It mainly focuses on the interaction between the customers and the service providers through the Internet and the web based applications. Customer Relationship Management is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and the customer. (J. N. Sheth A. Parvatiyar, 2001). The most important aspect of CRM is the selection of the customers. As many of the researchers has shown in their studies that, all the customers are not always profitable for any individual company. Some customers might be profitable for any individual company but not for all. So company therefore adopt the selective programme and marketing efforts by segmenting and selecting the most fruitful or profitable customers as the individual marketing programme. So as the size of small business and the available resources, it is very important to focus on particular customers from the particular section of the market, widely known as the segment of the market. The owner of the small business spends less on marketing and the strategy so, determining the profitable customers become very essential for the small business. Needs of Marketing for SBE The marketing needs of small business are very different but simple. He further added, local markets are mainly targeted for business advertisement of small business. The most common methods for advertisement flyers, yellow pages are used in local market. As it is the back bone of European business and many of other countries. In todays world economy, small business is contributing the most. The lack of perfect business plan and market strategies is squeezing the possibilities for the success so the adopting the marketing plan and strategies will definitely help the small business to grow satisfying the ultimate customers need and wants. It allows looking forward to plan the changing environment and the trend of the existing market even changes of the competitors. It is for helping to identifying the strengths and weaknesses of own company, its products or the services as well as the reviewing the available resources and the skills and to explore them to get fit in the market and to fulfil the companys strategic goal. SWOT Analysis of SBE It is the well known tool for analysing the strategic position of the business and the environment. The purpose of this tool is basically to find the strategy which is ultimately creates the specific business model. There are four factors in SWOT analysis which are as follows: Strengths: it is the qualities of any business organization which enables the business to survive and to gain the competitive advantage. It can be either tangible or intangible. As the small business are small in size but also have the strength of low investment risk and low investment on the advertisement. Weakness: these are the factors which is the standard of business organizations. Low product range, poor decision making, insufficient research facilities. In terms of small business, it does not need the massive numbers of resources but whereas the product is concerned, the small business focuses on very few ranges of products as well as limited services. Opportunities: It is the opportunities which are present in the environment where the business organization operates. As the small businesses are the back bone of the country economy, arise in market, increasing demand are the opportunities of the small business. Threats: this is the condition where the environment is not in favour of the business. In general there are some threats for small business because of the existence of large business occupying the market of small business. Market Planning for SBEs Product or Services There are two types of strategic market planning. They are as follows: Long-term market planning Short-term market planning Long-term market planning: the long-term market planning is set as the name suggest for the long term goal of the company as a scheduled day-to-day business and marketing activities. This is ongoing process and the marketing activities whereas is the essential part for new business. Short-term market planning: it is the process of developing and setting the specific goals. This is adopted by the existing businesses in response to the unexpected in the business and if is new in the marketplace. On the other hand, it is basically adopted when there is decrement in market share, launching new product, increasing in customers complaint, and change in government regulations and if new market is identified for the product or the service. Depending upon the market or the business whether it is existing business or the new business the marketing plan can be chosen out of two which both focuses on the companys strength and the weakness of the competitors and to improve the market position while increasing the sales and the profitability of the company. Marketing strategies for SBE The customers needs and wants can be fulfilled when the situation are analysed which are the key factors for the business success. The factors involved in marketing strategies are as follows: Market segmentation Market targeting Market positioning Value proposition Generally segmenting the market means grouping the people of same behaviour or the buying pattern of the customers. Whereas segmentation is concerned with the small businesses, it is very important to find out the right customers from the right place. Though the market is very small, finding the profitable customers and their needs is essential for the small businesses. Segmenting the market can be of different types: according to geographic, demographic, psychographic and behavioural. According to geographic segmentation, it is based on the region, size or the density of the population. It is benefit for the small business to segment the market according to the geographic location because of the popularity of the products or the services where the business can occupy its own market. On the other hand, demographic segmentation, it is based on age, gender, income occupation, religion, family size, education and so on. This can be another benefit for small businesses because of limited resources it is easier for small business to launch the new products or for the promotion of new products or the services. Next is psychographic segmentation which deals with the life style of the customers, their social class, values, and opinions, their interests, attitudes. Small business focuses on the customers of similar class rather than the high class, so that the products or the services will fit with all the general class. Final strategy of market segmentation is behavioural segmentation and is based on the pattern of purchase behaviour and also based on usage rate. This segmentation is somehow affecting the small business. Where the small business is concerned, the combination of geographic segmentation and demographic segmentation are best suited for the small business as targeting on very specific customers is fruitful and less expensive for small business organizations. After deciding the segmentation strategy, the next step is to target the right market. According to Ferrel et al, 2008, there are five strategies for targeting the market. The first is single segment targeting. This strategy is normally selected by the small business because of concentrating on specific segment of the market. On the other hand, selective specialization select the multiple segment of the market and is widely, known as differentiated strategy. Product specialization is another which specially deals with the particular specific group of customers. Mass market targeting is the one which is specially adopted by the large businesses and target the mass markets. Finally market specialization which expertise in one market and provides the solutions to the customers problems. Importance of positioning for SBE Positioning is not only to position any product or services in any location or in the place rather it is about to attract the attentions of the products while matching the customers needs and wants. It is about the position in customers mind against the competing products. Kotler (1986). For positioning the product or the services, Robert et al (2006) purposed some approaches where attributes of the product, and deals with brand loyalty of the products by delivering the better value than the competitors. Brand name and the value for the product by positioning in customers mind is known as price or quality approach. Product user and the product class is another one which deals with the specific group of products whereas use of application approach deals with positioning according to the uses by the customers. Competitor is the last one and deals with as the name suggests positioning directly to the market by distinguishing to each other. For small business, use of application approach will be best suited because of the same behaviour of customer buying pattern. For example McDonald is most popular for fast food but in competition to street fish n chips shop in UK. Though the fist n chips shop can also provides all the services to the customers as McDonald can but the trend of customers is highly follow the others. Pricing Strategies of SBE It is most important to focus on pricing strategy as it is the major factors affecting the marketing mix. It is the important factors for the product features, choosing the channel distribution for the products or the services and determines the whole resources of the business. There are different types of pricing strategy for the product or the services. They are: premium pricing, skim pricing, penetration pricing and economy pricing. Among of all the pricing strategy, it is suggested to adopt economy pricing strategy as the small business organization would cover all the customers in middle level neither high class nor the low class. The product or the services should be easily accessible to all level of customers satisfying the needs and the wants. The Pound shop or 99p shop in UK can be the best examples as they provide all the products for just a  £1. Distribution system for SBEs Products or Services It is the methods of providing the products or the services to the ultimate customers what they want or need. There are basically two types of channel that can be followed for the distribution of products or the services. The first one in Indirect Distribution and another is Direct Distribution. Among of two distribution channel, Direct distribution will be the best suited for the small business organizations. By adopting the direct distribution, the mediators in between the business and the customers can be eliminated and can save the further expenses. Small businesses are not relying on traditional marketing methods, where marketing was used to like work-of-mouth or just printed advertisement. The time has been changed now so instead of traditional marketing internet marketing are in existence today. Internet has become as an integral part for the shopping by the customers. It is very difficult to find the customers for small business just depending upon the traditional marketing. Through the internet the business can attract many of new customers and is even cost effective and even the customers can save their valuable time and money. It is also noticed that the research activity output in E-Marketing had decreased significantly between 2003 and 2008 . The availability of information about the products and 24 hours service can give the advantage to the small business as well Conclusion To conclude, it is found that marketing is an important aspect for any kind of businesses whether it is small or big. The size of the business does not matter while adopting the marketing but the strategies of marketing plan may differ from one business to another. SWOT analysis or the use of Four Ps can be helpful for determining the specific marketing plan or for the marketing process. Whether it is segmenting market or the promotion strategies, for the small business there is the importance exists for satisfying the customers needs by providing the right product for right value. On the other hand, maintaining the relationship with customer is equally important to retain the customer within the business organization. It is not all over by only selling the product to the customers. Actually its the start of good relationship and the business opportunities from the profitable customers.

A Lifetime of Student Debt? Not Likely by Robin Wilson

Nicole Minabe Professor Parker RWS 280 March 10, 2013 The Beauty of Student Loans I owe $40,000, I owe $60,000, I owe $100,000. Isn’t that a lot of money for one person to owe? Graduates have been faced with a serious problem brought about by the constant borrowing of money to gain a reputable education. The debt of loans varies from person to person but the extreme amounts that individuals owe is something the media finds worth gossiping about.Little does the public know, in reality, all the commotion and conversation about these debts are not accountable for the majority of college borrowers. According to A Lifetime of Student Debt? Not Likely by Robin Wilson, she intrigues her targeted college audience by giving examples and providing awareness that most individuals are paying back their students loans within a timely manner with just a few sacrifices. Wilson emphasizes that the real reason individuals have an outstanding debt is because â€Å"they are determined to attend their dream college, no matter the cost† (257).There are various reasons why students take out loans and Wilson is determined to clear up the confusion of student debt, she encourages college students to take out loans even with media’s negativity, and lastly she tries to enlighten this targeted college group that debts are repayable with additional sacrifices but in the end, that debt was the best decision they have ever made. The majority of individuals overhear media and see newspapers headlining the outrageous student loan stories. Is it going to be the careful story driven by the data, or is it going to be the headline that can scare people? † (258). The media will seek attention-grabbing news by focusing on a headline that will scare millions of individuals. According to a CNN report in 2006, â€Å"they called student loans A Life Sentence and said: Forget about getting married and buying a home. This generation is thinking about next month’s paymen t† (258). While the media blasts out these so-called facts circling around the nation, college students are being frightened by the idea that student loans endure a negative impact.Not only is the media spreading the word but also graduates who have student loan debts themselves. In other words, â€Å"a lawyer with $100,000 in education debt started a Facebook campaign urging the government to free us of our obligations to repay our out of control student loan debt† (256). Due to the nations unawareness, the actuality of student debt is coming out from hiding. Despite the large number of headlines or media emphasizing on outrageous student debt, there is a vast majority of graduates who have and can pay off their loans.As the prominent economist himself, Mr. McPherson states that, â€Å"there are 65% who face debt, the average they owe is around $20,000. That’s just below the starting price of a 2009 Ford Escape† (257). He is arguing that if a necessity su ch as a car has a starting price close to the average debt, graduates should reconsider and realize that their problems aren’t as substantial as one might believe. Many individuals are so astounded they create panic among themselves and others that make the idea of debt a larger issue than it really is.One of the causes for the outrageous debt is due to individuals borrowing an amount more than necessary. In A Lifetime of Student Debt? Not likely, Wilson states that, â€Å"about 8% of undergraduates borrow at least double the national average† (257). According to financial aid experts, â€Å"over borrowers† capture most of the media’s undying attention and frighten the targeted college audience to discourage them from taking out loans. An â€Å"over borrower† named Darla M. Horn, wanted to get far away from a small town in Texas and is trying to pay off her $80,000 undergraduate student loan.She states, â€Å"I could have gone to a public school i n Texas for less, but I wanted to go to New York and start a new life† (263). For instance, Darla wanted specific attributes when deciding on how to spend her money on her education system. But what she needed was guidance from an expert to better strengthen and to further understand the consequences of â€Å"over borrowing†. In Wilson’s example she believes that there should be no reason for â€Å"over borrowing† and the total cost of an education consisting of books, classes, and living expenses cost around the weighted average.Due to the biggest setback of students who are determined to go to the college of their dreams tends to put a hole in their wallet. In other words, Mark Kantrowitz, publisher of FinAid states, â€Å"students want to be able to pay for the school they have wanted to go to for as long as they can remember, and they are willing to do whatever it takes† (258). These college students unnecessarily pull out large sums of money, w hich consequentially result in an outrageous amount students realize they can’t afford to pay back.Furthermore, a second situation that causes large debts is going to graduate and professional schools. Those schooling debts are way more expensive than the typical undergraduate debt. As Wilson argues, â€Å"medical school graduates borrowed on average of $113,661. But this higher debt makes sense for people who earn degrees in law, business, and medicine because they are much more capable of landing high-paying jobs and paying off larger loans† (259). These situations are the exceptions to the average student loans, which get confused on a daily basis.Wilson isn’t trying to discourage students from going to graduate school, but she is informing individuals about the end results. She also emphasizes those students whom go onto higher education to be confident their job afterwards will be able to manage such high debt. Normally, in situations like these, graduates tend to score better paying jobs to counter this large sum of money owed. A number of economists have suggested that, â€Å"borrowing for any kind of higher education is a smart idea. College is a good investment, and most students take out too few loans, not too many† (260).On the one hand Patrick M. Callan, president of the National Center for Public Policy and Higher Education argues, â€Å"the only thing worse than borrowing, is not borrowing and not going to college at all† (260). It is highly encouraged that students do get a higher education and according to the Project on Student Debt, â€Å"many more students are borrowing now compared with a decade ago† (261). Due to the rising number of borrowers, the education systems are getting more expensive but individuals still see the importance of getting an education in which experts are fully emphasizing.Additionally, a third reason why people have such high debt is caused by the family’s religious in terests. â€Å"For families who believe deeply in the mission of a Christian college, this is a school they’ll spend any amount of money on. This will make a huge difference in my kid’s life that is beyond income, more so whether their kid is going to go to church on Sundays or whether they will raise their own kids in the church† (266). The parent’s values are a crucial deciding factor when allowing their children to attend schools.Wilson decides to emphasize on this topic because parents who have set ethics for their son or daughter justifies an idea that they have to follow even if it might be an expensive option. The previous situations of those individuals who have enormous debt, higher than the average borrower, leads academic advisors to convey awareness on borrowing only what is necessary. According to a academic advisor, Mr. Saleh, â€Å"we can advise students about what we think is right, and we will caution students but if they have the legal ability to borrow the money, we cant prevent that from happening† (265).Some universities are also helping to take action to gain more awareness such as, â€Å"New York University has begun contacting high-school seniors it has admitted to make sure they understand the debt lad they could incur if the enroll† (265). Even with these extreme debt outliers, there are a lot of individuals that are able to create a living and make the best of their situation. As Robert A. Sevier VP at Stamats Inc. states, â€Å"they are graduating from college with $20,000 in debt; they are going to graduate school, getting jobs, and buying homes within their means† (266).An out of state graduate from Bryan College had a student debt of $30,000. Due to this debt, Robert has to make some sacrifices such as driving a beat up car and not buying the biggest or best house on the block. But even with these set backs, Robert and his wife are still able to get by. He states, â€Å"we definit ely have been able to live like normal people, we have satellite TV, Internet, and we both have cellphones† (266). Robert knows he could of went to a different college in his state but he felt that the lessons taught at Bryan College wouldn’t be lessons he could not have learned from another university.When it comes to entertainment or weekend activities, â€Å"the couple usually rents movies for $1 and visit their families who live nearby† (268). Robert is content about his selection of going to an out of state college but he has to make a few adjustments to his present life. Another individual, Sara who graduated from University of Iowa has a student loan debt of $23,000. The sacrifices she makes is, â€Å"every weekday her and her husband take their 9 month old bay to the babysitters house, drops Sara off at her office, and then the husband drives himself to his own office† (268).Due to the student loans, Sara â€Å"sacrifices and limits themselves to only having one car, didn’t buy the most expensive house, continues to breast feed their baby, use cloth diapers, and on weekends they get together over potluck dinners with other couples† (269). But in the end, Sara thinks every dime she spent on her education was worth it. She was also smart enough to not borrow more than she could reasonably pay back, knowing her intended major.Sara claims, â€Å"I have a car, a house, a baby, and I’ve been able to move forward with my life† (269). If Sara and her husband wanted anything more expensive, the couple would be able to save up for more luxurious items. Since Sara became â€Å"borrowing literate†, she will pass on that knowledge to her daughter so she can start saving at a young age to lower the cost of potential debt. In conclusion, Wilson portrays an analysis for raising certain debt issues and uncovers individuals with counter examples to support her argument.She uses this argumentative diction thro ughout her entire short story to resolve the current confusion her targeted audience experienced and emphasizes the importance of borrowing even if it causes debt. Also, the way she structures her story starts off with the problem statement about the confusion of student loans, the negativity that media portrays on debts, and lastly the personal stories to counter the argument to accentuate that graduates can still partake in a normal life with subtle scarifies where they say debt was the best decision they have ever made.Wilson decided to structure her story in a way to exercise her expertise so the target audience understands the big picture. Additionally, Wilson is warning those individuals who attend a more expensive college, to be aware of the costs entailed and know future sacrifices will follow. The education system is continually growing in expenses and she fully emphasizes to not fall into the trap of becoming an â€Å"over borrower. † Works Cited Graff, Gerald, Cath y Birkenstein, and Russel Durst. â€Å"They Say, I Say†: The Moves That Matter in Academic Writing : With Readings. New York: Norton, 2012. Print.

The Top 100 Arge Tative Essay Topics Cover Up

The Top 100 Arge Tative Essay Topics Cover Up A History of Top 100 Arge Tative Essay Topics Refuted Companies ought to be officially permitted to refuse from hiring smokers. High taxation ought to be introduced for unhealthy foods for the interest of prevention of their consumption. Moreover, the topic itself includes a great deal of statistics and can be ideal for practically any business, statistics, marketing or other majors. Selecting a topic for a research paper is not simple in any way. The New Angle On Top 100 Arge Tative Essay Topics Just Released Writing by hand is a little romantic, but in the event that you really need to get into college, you've got to be fully equipped' with the best technologies. Your idea of an ideal date A perfect travel plan for your family The most fascinating cuisine you've tried so far Struggling with tricky essay topics can on occasion end up being a true headache for certain students. English language classes usually demand a lot of wr iting. 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Things You Won't Like About Top 100 Arge Tative Essay Topics and Things You Will Needless to say, deciding upon the correct topic for your research paper is the very first and most vital step on the best way to writing the paper itself. Argumentative research paper topics are a ton much easier to find than to produce. Essentially, it connects your evidence to your primary argument. When writing a research paper for history, you wish to locate a historical problem you would love to deal with. Your essay may concentrate on gender issues from different regions of the world such as women rights in the Middle East and so forth. The issues also have issues that exist around the world concerning gender. Anyway, it will certainly contribute to your future. In the modern society, gender means a lot more than it used to. Always think deeply about the way to make an excellent essay structure it's a significant part academic writing. Among the very first and main problems many face when they must compose a persuasi ve essay for college or for another goal is selecting a topic. Somehow, it's even more difficult to choose an essay topic, since you have to abide by reflective or narrative style, and you've got zero selection. In the event you're not quite certain about the informal essay topic assigned to you, and being unable to extract enough info or develop ideas to include in the paper then get in contact with our custom made essay writers today. Even though it is obvious for a narrative essay, it might be unclear why one ought to offer enough details for a persuasive or perhaps a process essay, alongside with the rest of the types. Even if you're given an assigned topic, you can realize that other sources enable you to think beyond the box and make it yours. 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The Origin Of The Black Plague - 892 Words

â€Å"Death without sorrow, marriage without affection, want without poverty, and flight without escape.† When you look up the word â€Å"without†, Merriam Webster defines the word as â€Å"not having or including (something).† When I think of the people of the 14th century spanning from the coast of Europe to the far shores of Asia I think they were without. Without the basic sanitation, without the means of having food to keep them from malnourishment. Millions of people did this till the plague took over. To fully understand the plague you have to go to origin, analyze the factors leading up to the plague, know the transmission, experience the symptoms, see the death and how the ending changed the North-East hemisphere to what it is today. Most historians believe the origin of the black plague begins in the Gobi desert, on the Mongolian Platte. The first written report of the plague is in the area. A merchant in 1332 states that Mongolian Grea Khan Jijaghatu Toq-Temer and two of his son had been laid to rest after a mystery disease struck them. The merchant goes on to report anyone who had dealings with them had passed too. In speculation a year earlier recordings of the Black Death had swept through Hopei Provence North East region of the territory, with accounts of 9/10th of the population gone. After the 1250’s the European region starts to dramatically take a landslide plunge. The economic decline of the 1250 seems to be the last straw in a long line of issues. After the economicShow MoreRelatedAnalysis Of Ring Around The Rosie 879 Words   |  4 Pagesverse we would fall down with some of us on top of each other. I chose this because of the fond memories in my childhood and the fun we all had. Another reason I chose this is because it reminds me of my childhood and growing up with my siblings. 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